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A
member’s drawing changed standard T-shirt merchandise into
a work of art used for a good cause.
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Boston
IBEW Local 104 wanted to commemorate two of its journeymen
who had been killed in an on-the-job accident. The local also
wanted to raise money for the families the two men left behind. A
Local 104 member who is a talented artist composed for the
shirts a stunning image depicting a monument to the workers.
Breaking
tradition from the standard logo T-shirt, Local 104 commissioned
BMA Media group to take the piece of original art from paper
to fabric and create a unique, fundraising memorial. More than
280 shirts were ordered and printed through BMA, putting a
new touch on a traditional promotional item.
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When
IBEW Local 104 wanted to make the perfect gesture of appreciation
to its international leaders, it turned to BMA Media Group to
help create the perfect gift. The local commissioned BMA to help
present the leaders, including President Edwin Hill, with union-made,
black-leather jackets with the IBEW logo embroidered across the
entire back of the jackets.
BMA
Media Group handled the ordering of the jackets and the embroidering
of the logos. IBEW 104 was left to handle the rest – and to garner
the appreciation of some warmer and styling IBEW executives.
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| IBEW
104 showed its appreciation to its international leaders
by presenting them with leather jackets. |
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