How do you promote safety?  You get the word out to the public! Meet Bud the Barrel.  BMA Media Group created him to be the “front man” for a campaign that promotes work-zone safety in an effort to protect laborers in highway and road work zones. The campaign is facilitated through BMA by Ohio Laborers-Employers Cooperation and Education Trust (LECET).

BMA did the job with its Print Marketing arsenal that spread the message through the creation of information tools such as ads, billboards and posters for the Bureau of Motor Vehicles and the Ohio Department of Transportation.

	The safety awareness poster was created to keep drivers aware of their consequences with an image that would stick with them.
How do you get people to pay attention to your message?  Make it larger than life.  The campaign incorporated a larger than life Bud the Barrel on billboards.

When it comes to organizing, marketing your organization like any other business will help you succeed.  And BMA Media Group knows that getting your message into your prospect’s hand in a unique way will generate interest. So when IBEW Local 24 in Baltimore was looking to recruit new contractors, it turned to BMA for help.

Creating a unique package for Local 24’s Contractor Recruitment DVD was just one of the ways BMA Media Group highlighted the benefits of polished communications tools that brought the results the local was looking for.

Continuing with the theme of unique Print Marketing tools, prospects also received non-traditional post cards highlighting the positives of being signatory to IBEW Local 24.