The central Ohio branch of e-contractors, a national alliance of electrical contractors, decided to run a promotion in conjunction with National Electrical Safety Month (May).  To boost participation and interest, the group invested with BMA Media Group in advertising as well as in PR surrounding the effort.  Press releases were drafted and sent to print and broadcast media.

Several media outlets ran the story.  Due in large part to the BMA-led public relations, the promotion was a conclusive success garnering hundreds of responses and allowing the promotion to continue indefinitely.

Press releases and media alerts were distributed to print and broadcast media outlets generating coverage of the promotion and a large consumer response.