We know unions must be able to organize experienced, non-union workers to help them fill immediate manpower shortages.
The successful recruitment of non-union makes unions stronger, while at the same time, hurts their competitors.
BMA has experience creating organizing campaigns for a variety of building trades unions. We can help you reach your target audience and get your message out to potential future members in a certain geographical area.
The campaign that BMA created for the United Association Welding department is targeting non-union workers who have experience in welding but could learn more through additional training and certifications. This campaign promoted one training center and has run over six months of digital advertisements and printed advertisements.
Some of the advertisements BMA Media Group developed for this welding-focused organizing campaign include:
BMA and the International Brotherhood of Electrical Workers Locals in the northern part of Ohio joined together for an online organizing project. Combining the efforts of surrounding Locals and Organizing funds, and their combined efforts, the program has been successfully executed.
Some of the elements in the campaign include:
At the state level, the Affiliated Construction Trades of Ohio with BMA Media Group built a state-wide organizing campaign integrating the Prevailing Wage rates by county.
With implementation around the country, the prevailing wage project has been able to help the following trades:
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