Jul 20, 2018 2:38:18 PM

Real Value: Mechanical Insulation and Value Engineering

When value engineering is brought up in the presence of those affiliated with the mechanical insulation trade, it is often met with derision, and is understood mainly as a cost cutting procedure. While Value Engineering (VE) is often used as a cost cutting mechanism when budgets get tight on building projects, it was not designed with this as its primary function.

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Jun 27, 2018 2:58:26 PM

The Labor Citizen: America’s Oldest Labor Newspaper

For over five years, LaborTools powered by BMA Media Group has produced The Labor Citizen, America’s oldest labor newspaper.

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Jun 19, 2018 8:20:00 AM

Websites are Not Just Informational Brochures

Many people view a website as a static brochure of information or as merely a place for people to find your organization's address and phone number.

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Jun 13, 2018 4:01:00 PM

Discover | Commit | Contribute

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

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May 18, 2017 8:47:00 AM

IBEW LOCAL 104 - WE KEEP THE POWER ON

In order to share the value of what they do on a daily basis with the communities they serve, IBEW Local 104, working with LaborTools, powered by BMA Media Group decided to create a 30 second TV spot that would make it clear that they deliver a valuable service to their communities, day in and day out. 

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Dec 27, 2016 3:11:56 PM

When Budgets Are Tight - Don't Cut Marketing

When budgets get tight and tough decisions need to be made, all too often marketing is on the chopping block.  Cutting marketing, however, is a mistake.  Marketing is an investment, not an expense that should be ignored or cut when times get tough.

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Dec 2, 2016 1:28:22 PM

BMA shoots Honor Flight with IBEW Local 104

LaborTools, powered by BMA Media Group, had the privilege of filming the Honor Flight Program as IBEW Local 104 sponsored a flight. IBEW Local 104 is based in New England.

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Nov 29, 2016 12:40:41 PM

IBEW Local 129 Celebrates 100 Years

On the first day of March 1916, eleven men banded together and formed the International Brotherhood of Electrical Workers Local 129 in Elyria, Ohio. 

One hundred years later, as the union looked to celebrate an impressive anniversary milestone, Local 129 members knew they could trust LaborTools to plan a one-of-a-kind event that would delight the membership and honor the legacy of the great union.

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Nov 2, 2016 10:49:33 AM

IBEW Henry Miller Museum - Grand Opening

In 1891, Henry Miller, along with 9 delegates, formed the International Brotherhood of Electrical Workers (IBEW), then known as the National Brotherhood of Electrical Workers. In 2016, LaborTools powered by BMA Media Group helped to celebrate the 125th anniversary of the IBEW and Miller in St. Louis, Missouri.

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Sep 13, 2016 11:12:54 AM

Apprenticeship Recruitment Video Project Reaches Completion

For the last several months, LaborTools, powered by BMA Media Group, has been working on a nationwide apprenticeship recruitment project for the United Association’s International Training Fund. This project was designed to recruit highly-qualified apprentices for the HVACR branch of the UA, mainly targeting the high school and college age demographic.

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.