Nov 13, 2018 2:45:11 PM

BMA-produced recruitment campaign proves that digital advertising is more effective

LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies.

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Nov 13, 2018 2:43:54 PM

How to improve your general recruitment in the construction industry

A building trades union is only as successful as its members. That means recruitment is crucial to the overall, long-term health and stability of your organization.

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Nov 13, 2018 2:41:29 PM

Union uses labor-driven tools created by BMA to produce recruitment campaign

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

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Oct 9, 2018 8:49:23 AM

Helpful tips to increase the quality of video from your smartphone

Do you have a smartphone, but you’re lacking the video-taking skills to produce a sufficient video? Our video crew, who are members of the IBEW, came up with some helpful tips to ensure that you can create quality video on your phone during a time-sensitive situation.

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Oct 9, 2018 8:39:32 AM

Unions partner with BMA to produce construction industry videos they love

LaborTools, powered by BMA Media Group, has a well-earned reputation of producing high-quality videos for our building trades clients.

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Oct 9, 2018 8:34:12 AM

BMA-produced UA video increased enrollment

LaborTools powered by BMA Media Group successfully completed a :30 video for the United Association Pipe Welders campaign.

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Jul 20, 2018 2:38:18 PM

Real Value: Mechanical Insulation and Value Engineering

When value engineering is brought up in the presence of those affiliated with the mechanical insulation trade, it is often met with derision, and is understood mainly as a cost cutting procedure. While Value Engineering (VE) is often used as a cost cutting mechanism when budgets get tight on building projects, it was not designed with this as its primary function.

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Jun 27, 2018 2:58:26 PM

The Labor Citizen: America’s Oldest Labor Newspaper

For over five years, LaborTools powered by BMA Media Group has produced The Labor Citizen, America’s oldest labor newspaper.

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Jun 19, 2018 8:20:00 AM

Websites are Not Just Informational Brochures

Many people view a website as a static brochure of information or as merely a place for people to find your organization's address and phone number.

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Jun 13, 2018 4:01:00 PM

BMA completes apprenticeship recruitment campaign

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.