Jan 21, 2020 10:10:15 AM

building the components of an integrated union-focused marketing campaign

Like most people in the construction industry, you start with training -- learning in the trade. You focus on the fundamentals, and the ins and outs of the job. From there, you work your way up as you continue learning from others.

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Dec 23, 2019 10:53:23 AM

BMA Media helps IBEW Local 42 celebrate 50 years of Union Brotherhood

Over 600 IBEW Local 42 members and guests filled the Premier Ballroom at Foxwoods Resort and Casino to celebrate 50 years of Brotherhood on Dec. 7.

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Dec 16, 2019 9:29:31 AM

LaborTools can help implement successful social media campaigns

In the modern age of digital communication, how important is it for your organization to have a strong voice on social media? Can you effectively reach your target audience? 

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Nov 15, 2019 9:09:21 AM

BMA helps Atlanta IBEW Local celebrate 100th anniversary

More than 1,700 guests and proud members of IBEW Local 613 came together to celebrate the bonds of brotherhood forged over the past 100 years during an exciting anniversary celebration on Oct. 12.

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Jul 23, 2019 9:16:21 AM

Maintaining a plan during a time of crisis

When you’re in a time of crisis, communication can suffer, fade out or simply become unclear. A well developed and regularly updated crisis communication plan can ensure that your organization can respond properly.

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Jul 22, 2019 10:39:00 AM

BMA Helps promote causes, avoid controversy

BMA Media Group was heavily involved in the campaign for Protect Cleveland Jobs NOW!, a grassroots organization of residents, businesspeople and construction professionals demanding the use of local workers on local job sites.

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May 9, 2019 10:25:04 AM

How to create brand awareness with print marketing

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

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May 9, 2019 10:20:46 AM

Print PRODUCTS ARE still a viable component in marketing

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

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Feb 18, 2019 1:30:14 PM

BMA creates branded gifts for union events

When it comes to milestone union events, sometimes union members or event organizers forget some of the finer details. While the dinner menu, venue and entertainment all make the biggest impression of the evening, another small detail can help make your event memorable for years to come - an event branded gift for members to take home.

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Feb 18, 2019 1:24:05 PM

Training program works with BMA to create recruitment-related promotional items

You’ve seen them. The individuals who collect all the free promotional items they can when they attend a conference or event.

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.