Merchandise branded with your union logo improves your organization's identity and legitimacy.

You’ve seen them. The individuals who collect all the free promotional items they can when they attend a conference or event.

What if we told your organization can turn that around and use your brand or merchandise to promote and recruit?

When the United Association’s Veterans in Piping Program needed to create and produce promotional items to pass out at recruitment events, they partnered with BMA Media Group to ensure their products were properly designed, ordered and shipped on time and on budget.

UA VIP provides active-duty transitioning military service members with free 18-week training. During this time, participants learn basic UA skills and industry certifications to help them enter the workforce as an apprentice when they leave the armed forces.

As part of their recruitment plan, the UA VIP Program attends career fairs on the military installations where their program operates. The program has handed out flyers and postcards at these events, but wanted to do more to increase their brand awareness.

_DSC0047To help promote the program and drive traffic to the website, where attendees can learn more about the program, UA VIP contacted Labor Tools powered by BMA Media Group and inquired about pricing for American-made promotional items to fit within their budget.

Members of BMA worked with the client to better understand their exact needs and then identified potential items to consider. Within a short time, UA VIP selected pens and keychains as the promotional items that fit their budget.

BMA then created the keychain graphics and made recommendations on copy to go on the exterior of the pen, all matching the program’s existing brand. Once approved, the items were ordered and shipped to meet their tight deadline.

If you are interested in providing promotional products for an upcoming recruitment event, feel free to reach out to us!


LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.

At BMA, we offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.

BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA.

Topics: Merchandise, BMA Media Group, General Recruitment, LaborTools, Union

Colleen Langham

Written by Colleen Langham