Finding solutions for the York Electricians JATC. Creating a website that works for them.

When the York Electricians JATC decided their website needed an update, they reached out to LaborTools powered by BMA Media Group to help redesign their website.

Like many older websites, the York Electricians website was hard to navigate, not mobile responsive, which means that the website did not correctly change when viewed on different devices and contained only basic recruitment content. They recognized their online presence needed to improve and trusted BMA to help them meet their current and predicted future digital needs.

Working together to create a better website

BMA Media Group worked with the York Electricians to design a website to meet their needs. Critical components implemented to the full website redesign included:

  • Color scheme
  • Style guide
  • Sitemap
  • Mobile responsiveness
  • New content
  • Search Engine Optimization
  • Images

When the York Electricians JATC launched the new website in the second half of 2018, the new design contained vibrant colors, a clean look and was easy to navigate. Additionally, the site provided the functionality needed for members and potential recruits. To view the finished website, click here.

If your union or organization is looking to create a website from scratch or update an outdated website, contact the professionals at BMA Media Group.

LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.

At BMA, we offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.

BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA.

Topics: BMA Media Group, Website, LaborTools, Union

Laura Ziemianski

Written by Laura Ziemianski