--- title: BMA Creates TV/commercial campaign For Union description: Advertising on television is something that is not recommended for everyone. When handled properly, TV advertising can be a great marketing tool for unions image: https://www.labortools.com/hubfs/LaborTools-featured-image__0022_Video.png --- [![LaborTools logo](https://www.labortools.com/hs-fs/hubfs/labor-tools-logo-white.png?width=1251&height=244&name=labor-tools-logo-white.png "LaborTools logo")](https://www.labortools.com) ![ibew 1249](https://www.labortools.com/hs-fs/hubfs/ibew.jpg?width=1009&name=ibew.jpg "ibew 1249") January 12, 2015 # BMA Creates TV/commercial campaign For Union ![](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/images/headshots/LT_Headshot-2926-Lee-reduced.jpg) by [Lee Sechrist](https://www.labortools.com/labor-tools-news/author/lee-sechrist) ## Visual marketing campaign pushed to reach larger Union audience ![unnamed](https://www.labortools.com/hs-fs/hub/383205/file-2381497938.jpg?width=281&name=file-2381497938.jpg)Advertising on television is something that is definitely not recommended for everyone. Not only do you need the funds to air the ads in the first place, but you need to ensure the right market to reach your intended audience (and be 100% positive on who that should be).  But, when handled properly, TV advertising can be a great marketing tool for labor unions, like the International Brotherhood of Electrical Workers Local 1249 in Syracuse, NY.  LaborTools powered by BMA Media Group created a TV/commercial campaign for IBEW Local 1249 that launched today and will run for the next 15 weeks in the Newburgh and Rochester, NY markets. The ad will run on several popular cable networks, including Discovery Channel, ESPN & ESPN 2, NBC Sports, Spike, The Weather Channel and USA Network.  LaborTools created the :30 spot from start to finish, handling everything from script writing and acquiring the voiceover talent to on-location shooting and editing footage in our completely in-house video production department. The challenge during the 2-day shoot was to try and get to as many jobsites as possible so we could show as many different types of jobs and faces of the trade as we could within :30. All footage was shot with Canon's Cinema EOS C300.  Check out IBEW Local 1249's "Keeping New York Switched On!" TV spot for yourself below.    **Whether you need a 30-second commercial or a video commemorating the entire history of your union, LaborTools has the resources and experience to create a high-definition production from start to finish. [Contact us today to get your video production started](https://www.labortools.com/contact). ** --- **LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.** At BMA, we offer services in the following categories: [union event services](https://www.labortools.com/services/events/management) (from writing the history of your union to executing the logistics of an event,) [video production](https://www.labortools.com/services/video), [website design](https://www.labortools.com/services/website-design), [union marketing campaigns](https://www.labortools.com/services/marketing), [print and broadcast advertising](https://www.labortools.com/services/advertising), [social media management](https://www.labortools.com/services/social-media), [development of print materials](https://www.labortools.com/services/print), [building trades industry education](https://www.labortools.com/industry-education), [labor public relations](https://www.labortools.com/services/public-relations) and [crisis management](https://www.labortools.com/services/crisis-management), [union merchandise](https://www.labortools.com/services/merchandise), as well as strategic [branding](https://www.labortools.com/services/branding) and [marketing](https://www.labortools.com/services/marketing) of union organizations. BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA. Topics: [Marketing](https://www.labortools.com/labor-tools-news/topic/marketing), [Advertising](https://www.labortools.com/labor-tools-news/topic/advertising), [BMA Media Group](https://www.labortools.com/labor-tools-news/topic/bma-media-group), [Video Production](https://www.labortools.com/labor-tools-news/topic/video-production), [Branding](https://www.labortools.com/labor-tools-news/topic/branding), [LaborTools](https://www.labortools.com/labor-tools-news/topic/labortools), [Union](https://www.labortools.com/labor-tools-news/topic/union), [IBEW](https://www.labortools.com/labor-tools-news/topic/ibew) ![Lee Sechrist](https://www.labortools.com/hs-fs/hubfs/LaborTools%20Eighteen/_assets/images/headshots/LT_Headshot-2926-Lee-reduced.jpg?width=100&height=100&name=LT_Headshot-2926-Lee-reduced.jpg) #### Written by [Lee Sechrist](https://www.labortools.com/labor-tools-news/author/lee-sechrist) ![](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/labor-tools-logo-wh.svg "labor-tools-logo-wh.svg") **Powered by** [![](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/bma-logos/bma-logo-new-full-color.svg)](http://www.bmamedia.com) #### LaborTools Calendar --- - April Labor Citizen — Apr 12, 2023 - IBEW International President Lonnie Stephenson's Retirement Celebration — Apr 18, 2023 - IBEW Construction & Maintenance Conference — Apr 18, 2023 - NABTU Legislative Conference — Apr 22, 2023 - IBEW Local 573 Anniversary — Apr 28, 2023 - May Labor Citizen — May 10, 2023 - IBEW 9th District John O'Rourke Retirement Celebration — May 31, 2023 #### BMA Media Group is a Union Building Trades Contractor, signatory with IBEW Local 673 and IUPAT DC 6/SDAT Local 639. [![ibew104-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/ibew104-logo.svg "ibew104-logo.svg")](http://www.ibew.org/) [![iupat-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/iupat-logo.svg "iupat-logo.svg")](http://www.iupat.org/) [![aftra-logo](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/aftra-logo.svg "aftra-logo")](https://www.sagaftra.org/) [![cl-neca-logo-wh](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/cl-neca-logo-wh.svg "cl-neca-logo-wh")](https://www.gccneca.org/) ##### BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of the NECA. Proudly serving [Boilermakers](https://www.boilermakers.org/) | [BAC Bricklayers & Allied Craftworkers](http://www.bacweb.org/) | [IBEW Electrical Workers](http://www.ibew.org/) | [Elevator Constructors](https://www.iuec.org/) | [IUPAT Glaziers](https://iupat.org/) | [HFIAW Heat & Frost Insulators & Allied Workers](http://www.insulators.org/) | [Iron Workers](http://www.ironworkers.org/) | [LIUNA Laborers](http://www.liuna.org/) | [IUPAT Painters & Tapers](https://iupat.org/) | [Plasterers & Cement Masons](http://www.opcmia.org/) | [UA United Association Plumbers & Steamfitters](http://www.ua.org/) | [UA United Association Road Sprinkler Fitters](http://www.sprinklerfitters669.org/) | [Roofers & Waterproofers](http://www.unionroofers.com/) | [Sheet Metal Workers](https://smart-union.org/) [![Facebook icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/facebook.svg)](https://www.facebook.com/BMAmediagroup/) [![Twitter icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/twitter.svg)](https://twitter.com/bmamediagroup) [![LinkedIn icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/linkedIn.svg)](https://www.linkedin.com/company/the-bma-media-group/) [![YouTube icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/youtube.svg)](https://www.youtube.com/user/labortools) Copyright © 2026 LaborTools, 4091 Erie Street, Willoughby Ohio 44094 Website Designed & Managed by: [BMA Media Group](http://www.bmamedia.com) ![BMA Media Sign Display Bug](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/bma-logos/bma-bug.svg) [[fa icon="chevron-up"]](https://www.labortools.com/labor-tools-news/ibew-1249-tv-campaign-coming-to-upstate-ny#)