Great Work Great Life is dedicated to promoting the Northwest Ohio region and providing valuable information about upcoming projects to traveling union members of the skilled construction trades. LaborTools powered by BMA Media Group and The Toledo Northwest Ohio Building Trades are coordinating this massive recruitment initiative.


For more than 100 years, the city of Toledo and its surrounding communities have depended on the skilled men and women of the Toledo Northwest Ohio Building Trades (NOBT) to build the region into a thriving metropolitan area. The number of new, large-scale construction projects slated to begin in 2016 is unprecedented, which led to a nationwide tradesperson recruitment campaign.

Understanding the coordination and dedication this massive campaign would take; NOTB hired LaborTools powered by BMA Media Group to conceptualize, create, design, plan, implement and maintain the nationwide search for talent.  LaborTools has the know-how to help target and recruit experienced, qualified individuals.                                                                          

LaborTools is handling every aspect of the campaign. We designed a website and supplied all accompanying content.  We’ve coordinated with all associated Locals to ensure candidates are funneled to them and can work through proper channels to be able to seize opportunities available in 2016.  We researched, conceptualized, wrote, shot and produced a feature video, expounding the great work and living opportunities in the region. We are managing all print materials for the talent search including posters, PDF’s, postcards and other educational items. The campaign officially launched Dec. 1, 2015.

Our professionals will continue to maintain and work on this campaign to guarantee our affiliated trades are successful in recruiting, and more broadly, the work available in Northwest Ohio is done by trained, skilled, and capable union men and women.

When your union needs to target new members, or engage with your current membership, LaborTools powered by BMA Media Group has the experience and expertise to see your campaign through to successful completion.


Topics: Marketing, Public Relations, Advertising, Print, Member Communications, Website

Laura Ziemianski

Written by Laura Ziemianski