Feb 18, 2019 1:17:35 PM

BMA promotes promotional merchandise with a message

Promotional products make a great add-on to your marketing campaign. Whether you’re picking out pens to pass out during a career fair, using gifts to show your appreciation to members or ensuring your organization’s name leaves a lasting imprint on visitors to your JATC or Union Hall, using promotional products can go a long way.

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Jan 16, 2019 1:48:45 PM

Union creates website for organizing campaign

Recruiting new members is a difficult task on all levels - from an International down to the Local level.

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Jan 16, 2019 1:48:34 PM

BMA website redesign brings fresh look to Pennsylvania JATC

When the York Electricians JATC decided their website needed an update, they reached out to LaborTools powered by BMA Media Group to help redesign their website.

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Jan 16, 2019 1:48:24 PM

Critical elements that will improve your website design

In today’s digital world, a good website is one that stands out from the competition and easily allows viewers to take a desired action and functions on any device.

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Dec 14, 2018 3:10:43 PM

Reaching your viewers without adding an extra job to your list

Imagine this: being able to answer questions from your members or signatory contractors without having extra phone calls and time taken out of your day. How, you ask?

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Nov 13, 2018 2:45:11 PM

BMA-produced recruitment campaign proves that digital advertising is more effective

LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies.

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Nov 13, 2018 2:43:54 PM

How to improve your general recruitment in the construction industry

A building trades union is only as successful as its members. That means recruitment is crucial to the overall, long-term health and stability of your organization.

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Nov 13, 2018 2:41:29 PM

Union uses labor-driven tools created by BMA to produce recruitment campaign

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

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Oct 9, 2018 8:49:23 AM

Helpful tips to increase the quality of video from your smartphone

Do you have a smartphone, but you’re lacking the video-taking skills to produce a sufficient video? Our video crew, who are members of the IBEW, came up with some helpful tips to ensure that you can create quality video on your phone during a time-sensitive situation.

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Oct 9, 2018 8:39:32 AM

Unions partner with BMA to produce construction industry videos they love

LaborTools, powered by BMA Media Group, has a well-earned reputation of producing high-quality videos for our building trades clients.

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.