--- title: Labor Tools Industry News | Advertising description: Advertising | --- [![LaborTools logo](https://www.labortools.com/hs-fs/hubfs/labor-tools-logo-white.png?width=1251&height=244&name=labor-tools-logo-white.png "LaborTools logo")](https://www.labortools.com) ![iStock_91066419_XXLARGE-edited-cropped.jpg](https://www.labortools.com/hs-fs/hubfs/iStock_91066419_XXLARGE-edited-cropped.jpg?width=5081&name=iStock_91066419_XXLARGE-edited-cropped.jpg "iStock_91066419_XXLARGE-edited-cropped.jpg") # ** LABORTOOLS INDUSTRY NEWS November 13, 2018 #### [Recruitment campaign proves the effectiveness of digital advertising](https://www.labortools.com/labor-tools-news/recruitment-campaign-proves-the-effectiveness-of-digital-advertising) [![](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/images/heroes/heroes-services/newsletter-lp-hero-recruitment-1920.jpg) ](https://www.labortools.com/labor-tools-news/recruitment-campaign-proves-the-effectiveness-of-digital-advertising) LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies. [Read More](https://www.labortools.com/labor-tools-news/recruitment-campaign-proves-the-effectiveness-of-digital-advertising) November 13, 2018 #### [How to improve your general recruitment in the construction industry](https://www.labortools.com/labor-tools-news/how-to-improve-your-general-recruitment-in-the-construction-industry) [![](https://www.labortools.com/hubfs/iStock_77033501_XXXLARGE-edited-cropped.jpg) ](https://www.labortools.com/labor-tools-news/how-to-improve-your-general-recruitment-in-the-construction-industry) A building trades union is only as successful as its members. That means recruitment is crucial to the overall, long-term health and stability of your organization. [Read More](https://www.labortools.com/labor-tools-news/how-to-improve-your-general-recruitment-in-the-construction-industry) June 27, 2018 #### [The Labor Citizen: America’s Oldest union-Labor Newspaper](https://www.labortools.com/labor-tools-news/the-labor-citizen-americas-oldest-labor-newspaper) [![](https://www.labortools.com/hubfs/iStock_91066419_XXLARGE-edited-cropped.jpg) ](https://www.labortools.com/labor-tools-news/the-labor-citizen-americas-oldest-labor-newspaper) For over five years, LaborTools powered by BMA Media Group has produced The Labor Citizen, America’s oldest labor newspaper. [Read More](https://www.labortools.com/labor-tools-news/the-labor-citizen-americas-oldest-labor-newspaper) June 13, 2018 #### [BMA Completes Apprenticeship Recruitment Campaign](https://www.labortools.com/labor-tools-news/bma-completes-apprenticeship-recruitment-campaign) [![](https://www.labortools.com/hubfs/Sheet%20Metal%20iTi%20-%20A%20Day%20in%20the%20Life.mp4.00_03_03_09.Still001.jpg) ](https://www.labortools.com/labor-tools-news/bma-completes-apprenticeship-recruitment-campaign) Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic. [Read More](https://www.labortools.com/labor-tools-news/bma-completes-apprenticeship-recruitment-campaign) May 18, 2017 #### [BMA creates TV commercial for IBEW Local Lineman Union](https://www.labortools.com/labor-tools-news/ibew-local-104-we-keep-the-power-on) [![](https://www.labortools.com/hubfs/IBEW%20Local%20104%20TV%20Commercial.jpg) ](https://www.labortools.com/labor-tools-news/ibew-local-104-we-keep-the-power-on) In order to share the value of what they do on a daily basis with the communities they serve, IBEW Local 104, working with LaborTools, powered by BMA Media Group decided to create a 30 second TV spot that would make it clear that they deliver a valuable service to their communities, day in and day out.  [Read More](https://www.labortools.com/labor-tools-news/ibew-local-104-we-keep-the-power-on) November 29, 2016 #### [BMA works with IBEW Union Local 129 to Celebrate 100 Years](https://www.labortools.com/labor-tools-news/bma-works-with-ibew-union-local-129-to-celebrate-100-years) [![](https://www.labortools.com/hubfs/IBEW_LOCAL129_100th%20(74%20of%20147).jpg) ](https://www.labortools.com/labor-tools-news/bma-works-with-ibew-union-local-129-to-celebrate-100-years) On the first day of March 1916, eleven men banded together and formed the International Brotherhood of Electrical Workers Local 129 in Elyria, Ohio.  One hundred years later, as the union looked to celebrate an impressive anniversary milestone, Local 129 members knew they could trust LaborTools to plan a one-of-a-kind event that would delight the membership and honor the legacy of the great union. [Read More](https://www.labortools.com/labor-tools-news/bma-works-with-ibew-union-local-129-to-celebrate-100-years) September 12, 2016 #### [BMA begins its fourth year producing union newspaper The Labor Citizen](https://www.labortools.com/labor-tools-news/bma-begins-its-fourth-year-producing-union-newspaper-the-labor-citizen) [![](https://www.labortools.com/hs-fs/hub/383205/file-2282994910.png) ](https://www.labortools.com/labor-tools-news/bma-begins-its-fourth-year-producing-union-newspaper-the-labor-citizen) It was in the spring of 2013 when the team at LaborTools, powered by BMA Media Group, began working on a total redesign of two related construction trades publications, along with the logistics involved in developing and delivering a redesigned full-color unified publication to be called, The Labor Citizen. [Read More](https://www.labortools.com/labor-tools-news/bma-begins-its-fourth-year-producing-union-newspaper-the-labor-citizen) September 12, 2016 #### [IBEW Local 24 Trusts BMA to Produce 50th Anniversary Event](https://www.labortools.com/labor-tools-news/50th-anniversary-of-the-ibew-local-24) [![](https://www.labortools.com/hs-fs/hub/383205/file-982167763.jpg) ](https://www.labortools.com/labor-tools-news/50th-anniversary-of-the-ibew-local-24) BMA Media Group transformed the home of the champion Baltimore Ravens – M&T Bank Stadium in downtown Baltimore – into a gala celebration location as it planned and produced a completely turn-key event for the 50th Anniversary of the International Brotherhood of Electrical Workers (IBEW) Local 24 of Baltimore on March 24, 2012. [Read More](https://www.labortools.com/labor-tools-news/50th-anniversary-of-the-ibew-local-24) September 12, 2016 #### [BMA Puts on Great Anniversary Show for San Jose IBEW Union](https://www.labortools.com/labor-tools-news/labortools-puts-on-great-show-in-san-jose) [![](https://www.labortools.com/hs-fs/hub/383205/file-966212852.jpg) ](https://www.labortools.com/labor-tools-news/labortools-puts-on-great-show-in-san-jose) LaborTools recently traveled to the west coast to produce a completely turn-key event commemorating the 100th anniversary of the International Brotherhood of Electrical Workers (IBEW) Local 332 of San Jose, California. [Read More](https://www.labortools.com/labor-tools-news/labortools-puts-on-great-show-in-san-jose) September 12, 2016 #### [LaborTools Event Production Heads Nationwide](https://www.labortools.com/labor-tools-news/labortools-event-production-heads-nationwide) [![](https://www.labortools.com/hubfs/IBEW_Local_332_100th_Anniversary_Celebration/10.13.12_IBEW-Local332_GammaNine-4905.jpg) ](https://www.labortools.com/labor-tools-news/labortools-event-production-heads-nationwide) Following the [overwhelming success](http://bmamedia.com/news/fullstory/43) of last year’s program collaboration, the Lakeland Foundation contracted LaborTools to produce their signature “IMAGINE” event on September 21. From planning and event decor to audio and video production, LaborTools had a hand in every stage of the process that led the "Roaring 20s Speakeasy" themed night to be a great success and help raise funds for Lakeland Community College. [Read More](https://www.labortools.com/labor-tools-news/labortools-event-production-heads-nationwide) [All posts](https://www.labortools.com/labor-tools-news/all) [[fa icon="chevron-right"]](https://www.labortools.com/labor-tools-news/topic/advertising/page/2) ##### LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients. ##### At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations. ##### We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications. ##### BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists. ![](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/labor-tools-logo-wh.svg "labor-tools-logo-wh.svg") **Powered by** [![](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/bma-logos/bma-logo-new-full-color.svg)](http://www.bmamedia.com) #### LaborTools Calendar --- - April Labor Citizen — Apr 12, 2023 - IBEW International President Lonnie Stephenson's Retirement Celebration — Apr 18, 2023 - IBEW Construction & Maintenance Conference — Apr 18, 2023 - NABTU Legislative Conference — Apr 22, 2023 - IBEW Local 573 Anniversary — Apr 28, 2023 - May Labor Citizen — May 10, 2023 - IBEW 9th District John O'Rourke Retirement Celebration — May 31, 2023 #### BMA Media Group is a Union Building Trades Contractor, signatory with IBEW Local 673 and IUPAT DC 6/SDAT Local 639. [![ibew104-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/ibew104-logo.svg "ibew104-logo.svg")](http://www.ibew.org/) [![iupat-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/iupat-logo.svg "iupat-logo.svg")](http://www.iupat.org/) [![aftra-logo](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/aftra-logo.svg "aftra-logo")](https://www.sagaftra.org/) [![cl-neca-logo-wh](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/cl-neca-logo-wh.svg "cl-neca-logo-wh")](https://www.gccneca.org/) ##### BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of the NECA. 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