LABORTOOLS INDUSTRY NEWS

For decades, the cornerstone of member communication for the Heat and Frost Insulators and Allied Workers has been a quarterly print publication known as  “The Insulators Journal.” The International Union packs a wide variety of information into the glossy magazine that is mailed to all members in both the U.S. and Canada.

Twenty years ago, you could throw a list of services and a phone number on a one-page, static website and consider your business/organization to have an online presence. But over time, as we have increasingly turned to the internet as our first — and usually only — method of gathering information, we have also had to dynamically transform the way we assess a website’s value.

The Mechanical Insulators Labor Management Cooperative Trust is a collaboration between the Heat and Frost Insulators Union and the Mechanical Insulation and Firestopping industry contractors. 

Value found with modernized website, better member communication

With the help of a redesigned, mobile-friendly website, IBEW Local 743 has found more effective and affordable ways to communicate with its members.

Throughout the past year and a half, the Columbus/Central Ohio Building and Construction Trades Council has turned to BMA Media Group to help them purchase customized American made, union made merchandise to promote their brand awareness. 

With the help of a new, mobile-friendly and fully functional website, LaborTools powered by BMA Media Group was able to help IBEW Local 743 improve communication with their members.

BMA Media Group and Boilermakers Local Lodge 154 partnered together to execute the 2019 Boilermakers Local 154 Retirees Dinner Dance on April 6 at the Wyndham Pittsburgh Downtown.

Ongoing relationship with Union expands member communication opportunities

In an area that is rapidly growing, such as Austin, Texas, a multi-year construction boom has created great opportunities for the members of IBEW Local 520.

As demand for the best electricians in central Texas grew, filling open-jobs became IBEW 520’s main priority, which led them to reach out to LaborTools powered by BMA Media Group for assistance.

After developing a comprehensive recruitment plan the first order of business -- redesigning their union website -- became clear.

A modernized website addressed a number of priorities for the Local, including providing easy to find and useful information about the union for potential members, as well as an easy way to share contact information so union organizers can connect. it will also serve as a may of communication for the membership.

BMA Media Group is working to provide IBEW Local 520 with numerous other marketing and communication needs, addressing items following a set priority list.

A new website for the IBEW Local 5 JATC has provided the union training center with important information they would have never received from their old, outdated website.

With the help of the BMA Media Group events team, International Brotherhood of Electrical Workers (IBEW) Local Union 38 will be celebrating 125 years of brotherhood next year due to the coronavirus pandemic.