September 3, 2020

IBEW Local Invests in Website Redesign

The International Brotherhood of Electrical Workers Local 567 recently replaced their old, outdated website with a newly redesigned website, with the help of LaborTools powered by BMA Media Group.

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January 21, 2020

Shaping the elements of an integrated union-focused marketing campaign

Like most people in the construction industry, you start with training -- learning in the trade. You focus on the fundamentals, and the ins and outs of the job. From there, you work your way up as you continue learning from others.

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January 17, 2020

Union Training Center’s New Website Provides IBEW Recruitment Data

A new website for the IBEW Local 5 JATC has provided the union training center with important information they would have otherwise never received from their old, outdated and non-mobile friendly website.

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December 16, 2019

BMA Implements Successful Social Media Campaigns for Unions

In the modern age of digital communication, how important is it for your union to have a strong voice on social media? Can you effectively reach your target audience? 

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May 9, 2019

Creating Brand Awareness for your Union through Print Marketing

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

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May 9, 2019

Print products are still effective for use by union organizations

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

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February 18, 2019

BMA Media Group promotes promotional Union-merchandise with a message

Promotional products make a great add-on to your marketing campaign. Whether you’re picking out pens to pass out during a career fair, using gifts to show your appreciation to members or ensuring your organization’s name leaves a lasting imprint on visitors to your JATC or Union Hall, using promotional products can go a long way.

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January 16, 2019

Critical elements that will improve your union website

In today’s digital world, a good website is one that stands out from the competition and easily allows viewers to take a desired action and functions on any device.

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June 27, 2018

The Labor Citizen: America’s Oldest union-Labor Newspaper

For over five years, LaborTools powered by BMA Media Group has produced The Labor Citizen, America’s oldest labor newspaper.

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June 13, 2018

BMA Completes Apprenticeship Recruitment Campaign

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.