January 21, 2020

Building the components of an integrated union-focused marketing campaign

Like most people in the construction industry, you start with training -- learning in the trade. You focus on the fundamentals, and the ins and outs of the job. From there, you work your way up as you continue learning from others.

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December 16, 2019

LaborTools can help implement successful social media campaigns

In the modern age of digital communication, how important is it for your organization to have a strong voice on social media? Can you effectively reach your target audience? 

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February 18, 2019

BMA promotes promotional merchandise with a message

Promotional products make a great add-on to your marketing campaign. Whether you’re picking out pens to pass out during a career fair, using gifts to show your appreciation to members or ensuring your organization’s name leaves a lasting imprint on visitors to your JATC or Union Hall, using promotional products can go a long way.

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June 27, 2018

The Labor Citizen: America’s Oldest Labor Newspaper

For over five years, LaborTools powered by BMA Media Group has produced The Labor Citizen, America’s oldest labor newspaper.

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June 13, 2018

BMA completes apprenticeship recruitment campaign

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

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December 27, 2016

When Budgets Are Tight - Don't Cut Marketing

When budgets get tight and tough decisions need to be made, all too often marketing is on the chopping block.  Cutting marketing, however, is a mistake.  Marketing is an investment, not an expense that should be ignored or cut when times get tough.

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December 2, 2016

BMA shoots event video with IBEW Local

LaborTools, powered by BMA Media Group, had the privilege of filming the Honor Flight Program as IBEW Local 104 sponsored a flight. IBEW Local 104 is based in New England.

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September 13, 2016

Apprenticeship Recruitment Video Project Reaches Completion

For the last several months, LaborTools, powered by BMA Media Group, has been working on a nationwide apprenticeship recruitment project for the United Association’s International Training Fund. This project was designed to recruit highly-qualified apprentices for the HVACR branch of the UA, mainly targeting the high school and college age demographic.

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September 13, 2016

BMA Pairs with Sprinkler Fitters Local 669 for Recruitment Campaign

United Association (UA) Local 669 Sprinkler Fitter Joint Apprentice Training Committee (JATC) is dedicated to the education and training of its members

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September 13, 2016

BMA Completes Second Phase of UA-ITF Apprenticeship Recruitment Project

What do hammerhead sharks, ice cold beer, water slides and disease free patients have in common? You may be tempted to say, “Nothing at all,” but you’d be wrong.  They are all related by their reliance on complex plumbing systems, and the skilled men and women who install and maintain them every day.

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.