Union website used to increase membership, track data

A new website for the IBEW Local 5 JATC has provided the union training center with important information they would have never received from their old, outdated website.

When the Pittsburgh Electrical JATC decided it was time to upgrade their online presence, they partnered with LaborTools, powered by BMA Media Group, to create a new, mobile responsive website.

Prior to improving its website, the union training center contracted with BMA Media to create a digital advertising campaign to help recruit veterans and transitioning military members to join the IBEW. 

Unfortunately, their old website was not capable of basic functions critical to successful digital recruitment campaigns. The new website, http://ibewlocal5jatc.com/, includes custom landing pages, form submissions and data tracking -- all critical components during a campaign and after when evaluating performance. 

Since the new website launched, the JATC has conducted additional recruitment campaigns, where they are able to store the information submitted by potential recruits and then follow-up with those individuals with reminders about important dates related to the application process.

Additionally, the website contains updated content about the state-of-the-art training facility, the apprenticeship application process, course descriptions, how apprentices can earn an associates degree while completing their apprenticeship, journeymen upgrade training opportunities and a calendar. 

Mobile functionality on websites is critical for target recruits

The new site also is optimized for mobile usage -- meaning it looks good and functions on cell phones and tablets. 

Many members of the building trades and potential apprentice candidates access the internet through their mobile device. A properly mobile optimized site not only looks good, but allows the user to easily navigate the website and find the information they seek. 

If your organization is interested in having a website built or updated, contact the LaborTools team.

LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.

At BMA, we offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.

BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA. 

Topics: BMA Media Group, Website, LaborTools, Union, IBEW, International Brotherhood of Electrical Workers, United Association International Training Fund

Matt Jaworski

Written by Matt Jaworski