Powered by

Recruit the Future of Your UnionWednesday Nov. 14, 2018

Digital advertising, content marketing, branding, target audience; these are components needed to create a successful recruitment marketing campaign. With ever-changing and growing new-age technology, we encourage union’s to embrace modern marketing techniques that will reach their target audience, directly, while using a cost effective process. We know you already have enough work going on in your organization, so that's where BMA Media Group can help. BMA is a building trades signatory contractor and we want to work with you to complete a recruitment marketing campaign that can grow membership and increase your organization's long-term stability.

How can you bring in more qualified members?

Building a strategy for a recruitment campaign won't be the same for everyone. There are a lot of factors that go into creating a campaign that will target quality applicants, such as demographics, geography and industry, just to name a few. We strategically produce campaigns based on your needs and the qualifications required to fulfill your membership. Your critical input helps ensure the effectiveness of the recruitment campaign.

There are key elements that need to be considered when building a proper, efficient recruitment campaign;

Branding - This may mean re-branding your organization with a new logo/design and giving a personal touch to your union
Target audience - Building a target audience profile will be beneficial to truly determine your ideal members
Social media - Chances are, your target audience will be best reached through the internet
Budget - New digital advertising can predict your campaigns reach before you start, and show how much it can improve if additional resources are available

Now that you know some of the basic elements needed to start a recruitment campaign, apply these elements to your organization and when you're ready, reach out to our experienced union marketing professionals for help.

This Month’s Featured Articles

How to improve your general recruitment in the construction industry

by BMA Media Group Staff posted at 10/31/18 8:23 AM

A building trades union is only as successful as its members. That means recruitment is crucial to the overall, long-term health and stability of your organization. In the past, traditional recruitment methods, such as newspaper ads or radio advertisements, were used to help recruit new members.

by BMA Media Group Staff posted at 11/06/18 2:27 PM

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions. BMA Media Group was selected by the training divisions of the Heat and Frost Insulators and Allied Workers to create this campaign, and after performing research, developed a recruitment plan to stay true to their organizational goals to attract new members.

BMA-produced recruitment campaign proves that digital advertising is more effective

by BMA Media Group Staff posted at 11/12/18 10:31 AM

LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies. This campaign served a dual purpose by not only helping the international organize non-union tradesmen and tradeswomen, but also allowed the client to directly compare a traditional campaign against a digital campaign.

MISSED A LABORTOOLS EMAIL NEWSLETTER?

No worries — we’ve got you covered!