When your union needs to target a particular issue, LaborTools has the experience and expertise to make your campaign a success
Comprehensive, integrated marketing campaigns enable you to effectively present your union's message to your target audiences through strategic planning, careful implementation and continuous evaluation and updates. Campaigns can include traditional marketing, inbound digital marketing or a combination of multiple methodologies. It’s no secret that effective marketing culminates in a well-orchestrated campaign, and LaborTools, powered by BMA Media Group has the staff and knowledge to plan and implement the design and development of any type of union campaign.
We have worked with international and local unions, JATCs and LMCCs for more than 30 years across the United States creating, implementing and maintaining numerous campaigns including the following topics as well as many more:
- Construction Issues
- Prevailing Wage
- Project Labor Agreements
- Responsible Contracting
- Recruitment & Organizing
- Apprentice Recruitment
- Membership Development
- Pre-Apprenticeship Workforce
- Union Communications
- Member Communications
- Market Share Recovery
- Union Construction Industry Marketing
