--- title: Union Social Media Management description: As more people increase their presence online and more specifically social media, Unions can bring campaigns and communication to the various platforms. image: https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/images/heroes/Social-Media-Management-Hero.jpg --- [![LaborTools logo](https://www.labortools.com/hs-fs/hubfs/labor-tools-logo-white.png?width=1251&height=244&name=labor-tools-logo-white.png "LaborTools logo")](https://www.labortools.com) ![Social-Media-Management-Hero.jpg](https://www.labortools.com/hs-fs/hubfs/Labor%20Tools%20Eighteen/_assets/images/heroes/Social-Media-Management-Hero.jpg?width=2560&name=Social-Media-Management-Hero.jpg "Social-Media-Management-Hero.jpg") # ** Union Social Media Management ### Union Social and Digital Media LaborTools powered by BMA Media Group has years of experience helping unions nationwide spread their digital message in innovative and time-sensitive ways empowering them to keep their members working towards a common goal. Through various mechanisms and on all social media and digital media platforms, BMA can ensure that all of your members are kept up-to-date on your union’s latest news, events and campaigns to keep members invested in your union. BMA has used social media to aid unions' messaging in the following categories - Member Communication - Organizing Messaging - Self-Promotion - Industry Awareness - Event-based Coverage - Recruitment Messaging - Campaign-driven Advertisements - Digital Engagement --- [![Facebook icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/facebook.svg)](https://www.facebook.com/BMAmediagroup/)[![Twitter icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/twitter.svg)](https://twitter.com/labortools)[![LinkedIn icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/linkedIn.svg)](http://linkedin.com/)[![Flickr icon](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/icons/social-media/Flickr.svg)](https://www.flickr.com/photos/187475241@N03/)[![YouTube icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/youtube.svg)](https://www.youtube.com/user/LaborTools) ### Headlines #### See What BMA Media Group Can Do For You ### Facebook #### electrical training ALLIANCE While the electrical training ALLIANCE has had social media channels for some time, there were wholesale changes BMA applied to make Facebook a reliable and more valuable avenue of consent from the electrical training ALLIANCE to their audiences. Some of those changes included: - Image Development and Branding - Name and URL branding - Frequency of posts - Quality of shared material - Engagement with users [![Construct Your Future Facebook Management](https://www.labortools.com/hs-fs/hubfs/Labor%20Tools%20Eighteen/_assets/images/social%20media/CYF-Social-Media-Twitter.jpg?width=1490&name=CYF-Social-Media-Twitter.jpg "Construct Your Future Facebook Management")](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/images/social%20media/CYF-Social-Media-Twitter.jpg) ### Twitter #### Cleveland Building and Construction Trades Council With Twitter becoming more of a prominent social media platform, Cleveland Building and Construction Trades Council needed to reach a variety of audiences. By BMA applying social media expertise to Cleveland BCTC’s Twitter account, they can continue to inform their audience on: - Building Trades-wide Projects - Engagement with and promotion of upcoming Events - JATC Recruitment and Apprenticeship Fairs - Endorsed Candidate interaction [![Cleveland Building Trades Social Media Twitter](https://www.labortools.com/hs-fs/hubfs/Labor%20Tools%20Eighteen/_assets/images/social%20media/CBCTC-Social-Media-Twitter.jpg?width=1490&name=CBCTC-Social-Media-Twitter.jpg "Cleveland Building Trades Social Media Twitter")](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/images/social%20media/CBCTC-Social-Media-Twitter.jpg) ### YouTube #### Insulators Union Video content has become an integral piece to a marketing campaign, when it comes to a users online experiences. The Insulators Union not only worked with BMA to create these videos, but also uses the service to control their YouTube page. Our team reviews traffic on all videos where we update, revise and create completed videos for internal purposes. By tracking their personal account on YouTube, the Insulators Union can measure the success of this marketing tactic. Key YouTube components that are consistently monitored: - Number of video views - Duration of each video watched - Playlist and suggested annotation success rates [![Insulators Union Social Media YouTube](https://www.labortools.com/hs-fs/hubfs/Insulators-Social-Media-YouTube.jpg?width=1490&name=Insulators-Social-Media-YouTube.jpg "Insulators Union Social Media YouTube")](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/images/social%20media/Insulators-Social-Media-YouTube.jpg) ### Free LaborTools In Your Inbox! Our FREE LaborTools e-newsletter provides you with insight and strategy for building your own labor marketing machine. Learn how to bring more traffic to your site, track the right analytics, use video to grow your audience, and stage on-site events. Start getting fresh LaborTools in your inbox today! ![](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/labor-tools-logo-wh.svg "labor-tools-logo-wh.svg") **Powered by** [![](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/bma-logos/bma-logo-new-full-color.svg)](http://www.bmamedia.com) #### LaborTools Calendar --- - April Labor Citizen — Apr 12, 2023 - IBEW International President Lonnie Stephenson's Retirement Celebration — Apr 18, 2023 - IBEW Construction & Maintenance Conference — Apr 18, 2023 - NABTU Legislative Conference — Apr 22, 2023 - IBEW Local 573 Anniversary — Apr 28, 2023 - May Labor Citizen — May 10, 2023 - IBEW 9th District John O'Rourke Retirement Celebration — May 31, 2023 #### BMA Media Group is a Union Building Trades Contractor, signatory with IBEW Local 673 and IUPAT DC 6/SDAT Local 639. [![ibew104-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/ibew104-logo.svg "ibew104-logo.svg")](http://www.ibew.org/) [![iupat-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/iupat-logo.svg "iupat-logo.svg")](http://www.iupat.org/) [![aftra-logo](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/aftra-logo.svg "aftra-logo")](https://www.sagaftra.org/) [![cl-neca-logo-wh](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/cl-neca-logo-wh.svg "cl-neca-logo-wh")](https://www.gccneca.org/) ##### BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of the NECA. 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