--- title: About description: LaborTools is a resource for construction labor unions from locals and district councils to internationals as well as multi-trade or single trade labor-management groups and LMCCs, JATCs and other labor-type organizations. image: https://www.labortools.com/hubfs/iStock_12814970_LARGE-edited-cropped.jpg --- [![LaborTools logo](https://www.labortools.com/hs-fs/hubfs/labor-tools-logo-white.png?width=1251&height=244&name=labor-tools-logo-white.png "LaborTools logo")](https://www.labortools.com) ![iStock_12814970_LARGE-edited-cropped.jpg](https://www.labortools.com/hs-fs/hubfs/iStock_12814970_LARGE-edited-cropped.jpg?width=2560&name=iStock_12814970_LARGE-edited-cropped.jpg "iStock_12814970_LARGE-edited-cropped.jpg") # ** ABOUT LABORTOOLS ## Welcome to LaborTools! **LaborTools** exists for one purpose, to strengthen your organization. **LaborTools** is a resource for construction labor unions, from locals and district councils to internationals, as well as multi-trade or single trade labor-management groups and Labor Management Cooperation Committees (LMCCs), Joint Apprenticeship and Training Committees (JATCs) and other labor-type organizations. **LaborTools** creates and implements customized marketing campaigns to successfully reach your target audience and accomplish your goals.     --- ## BMA Media Group ### BMA Media Group is a full-service marketing, communications, multimedia, public relations and special events agency. Incorporated in 1991, BMA Media Group is a union agency signatory with the International Brotherhood of Electrical Workers - IBEW Local 673, the International Union of Painters & Allied Trades - IUPAT District Council 6, and American Federation of Television and Radio Artists. Our creative group of experienced marketing, communications and public relations professionals; web and graphic designers; video and audio production engineers; special events producers; and operations and sales staff makes us uniquely positioned to properly and effectively execute results-based campaigns and multimedia services for our Union clients. BMA Media Group's staff of talented professionals has accumulated more than 25 national awards since 2000 in video production, graphic, and web design. [www.bmamedia.com](http://www.bmamedia.com/) --- #### The BMA Media Group Team: **Executives** ![Image of BMA Media Group President Jerrod Borkey](https://www.labortools.com/hs-fs/hubfs/Labor%20Tools%20Eighteen/_assets/images/headshots/LT_Headshot-1717-Jerrod-reduced.jpg?width=800&name=LT_Headshot-1717-Jerrod-reduced.jpg "Image of BMA Media Group President Jerrod Borkey") ### [Jerrod Borkey](https://www.labortools.com/about/staff/jerrod-borkey) #### President Jerrod is President and owner of BMA Media Group. He started Bortini Management Associates in 1991 as an event production company and has since expanded it to a full-service...[Read More](https://www.labortools.com/staff/jerrod-borkey) ![Image of BMA Media Vice President / Production Manger Raymond J. Liptak](https://www.labortools.com/hs-fs/hubfs/Labor%20Tools%20Eighteen/_assets/images/headshots/LT_Headshot-4357-Ray-reduced.jpg?width=799&name=LT_Headshot-4357-Ray-reduced.jpg "Image of BMA Media Vice President / Production Manger Raymond J. Liptak") ### [Raymond J. Liptak](https://www.labortools.com/about/staff/raymond-liptak) #### Vice President / Special Events / Video Production Ray is the true “hybrid” member of the BMA team as he enjoys the double life as both Vice President of operations as well as Event Producer. He shares the event planning duties...[Read More](https://www.labortools.com/about/staff/raymond-liptak) ![Image of BMA Media Vice President of Operations / Special Events Elyssa Georgian](https://www.labortools.com/hs-fs/hubfs/Labor%20Tools%20Eighteen/_assets/images/headshots/LT_Headshot-5682-Lyssa-reduced.jpg?width=800&name=LT_Headshot-5682-Lyssa-reduced.jpg "Image of BMA Media Vice President of Operations / Special Events Elyssa Georgian") ### [Elyssa Georgian](https://www.labortools.com/about/staff/elyssa-georgian) #### Vice President of Special Events & Business Development Elyssa has been with BMA nearly since the firm’s inception. With more than 20 years of experience wearing a multitude of hats, Elyssa co-manages the firm’s Special Events Division...[Read More](https://www.labortools.com/about/staff/elyssa-georgian) --- **Team Leaders** ![Image of BMA Media Communications / Project Manager Tom Germuska JR.](https://www.labortools.com/hs-fs/hubfs/Labor%20Tools%20Eighteen/_assets/images/headshots/LT_Headshot-6024-Tom-reduced.jpg?width=800&name=LT_Headshot-6024-Tom-reduced.jpg "Image of BMA Media Communications / Project Manager Tom Germuska JR.") ### [Tom Germuska Jr.](https://www.labortools.com/about/staff/tom-germuska-jr) #### Director of Communications & Publications Tom returned home to the Cleveland area when he joined the BMA Media Team in 2013, after a successful 20-year career in print journalism. Tom’s strong pension for meeting deadlines...[Read More](https://www.labortools.com/about/staff/tom-germuska-jr) ![LT_Headshot-3427-Matt-reduced](https://www.labortools.com/hs-fs/hubfs/LaborTools%20Eighteen/_assets/images/headshots/LT_Headshot-3427-Matt-reduced.jpg?width=802&name=LT_Headshot-3427-Matt-reduced.jpg "LT_Headshot-3427-Matt-reduced") ### [Matt Jaworski](https://www.labortools.com/about/staff/matt-jaworski) #### Assistant Communications Manager Matt brings more than nine years of marketing, advertising, broadcast and journalism experience to BMA. He has previously worked for local newspaper, radio and television...[Read More](https://www.labortools.com/about/staff/matt-jaworski) ![LT_Headshot-6091-Bob-reduced](https://www.labortools.com/hs-fs/hubfs/LaborTools%20Eighteen/_assets/images/headshots/LT_Headshot-6091-Bob-reduced.jpg?width=801&name=LT_Headshot-6091-Bob-reduced.jpg "LT_Headshot-6091-Bob-reduced") ### Robert Craig #### Director of Marketing   ![Image of BMA Media Group Web and Graphic Design Manager James Ross](https://www.labortools.com/hs-fs/hubfs/Labor%20Tools%20Eighteen/_assets/images/headshots/LT_Headshot-2762-Jim-reduced.jpg?width=801&name=LT_Headshot-2762-Jim-reduced.jpg "Image of BMA Media Group Web and Graphic Design Manager James Ross") ### [James Ross](https://www.labortools.com/about/staff/james-ross) #### Digital & Print Design Manager James joined BMA Media Group in 2011 as a Web and Graphic Designer. He brought with him over 15 years of ad agency experience delivering results for a diverse array of clients in various industries...[Read More](https://www.labortools.com/about/staff/james-ross) ![JJ_Borkey_LTHeadshot (1 of 1)](https://www.labortools.com/hs-fs/hubfs/LaborTools%20Eighteen/_assets/images/headshots/JJ_Borkey_LTHeadshot%20(1%20of%201).jpg?width=541&name=JJ_Borkey_LTHeadshot%20(1%20of%201).jpg "JJ_Borkey_LTHeadshot (1 of 1)") ### [Jerrod Borkey Jr.](https://www.labortools.com/about/staff/jerrod-borkey-jr) #### Director of Operations Jerrod Jr. (JJ) joined the BMA team in 2020 to guide the company’s internal systems and processes. After spending months learning all of BMA’s clients and projects...[Read More](https://www.labortools.com/about/staff/jerrod-borkey-jr) ![BMA2023Fall_Headshots (1 of 6)](https://www.labortools.com/hs-fs/hubfs/BMA2023Fall_Headshots%20(1%20of%206).jpg?width=200&height=259&name=BMA2023Fall_Headshots%20(1%20of%206).jpg "BMA2023Fall_Headshots (1 of 6)") ### [John Borkey](https://www.labortools.com/about/staff/john-borkey) #### Assistant Operations Manager John joined the BMA team in 2017 as a Graphic Designer and Web Developer. He graduated with a Bachelor's Degree in Digital Media Design and a concentration in Marketing. John has expanded his role...[Read More](https://www.labortools.com/about/staff/john-borkey) --- **Team** ![Matt Mascia](https://www.labortools.com/hs-fs/hubfs/BMA_FEB23_Headshots%20(3%20of%203).jpg?width=800&height=1035&name=BMA_FEB23_Headshots%20(3%20of%203).jpg "Matt Mascia") ### [Matt Mascia](https://www.labortools.com/about/staff/matt-mascia) #### Video Production Manager Matt Mascia joined the BMA team in September 2022. A Cleveland native, Matt worked for 10 years in Los Angeles as an Online Editor and Colorist, overseeing the delivery of all jobs in the company's post production department. During his time in L.A., Matt worked on projects ranging from commercials and television shows...[Read More](https://www.labortools.com/about/staff/matt-mascia) ![Kelcey-BMA2023Fall_Headshots-(3-of-6)](https://www.labortools.com/hs-fs/hubfs/LaborTools%20Eighteen/_assets/images/headshots/Kelcey-BMA2023Fall_Headshots-(3-of-6).png?width=200&height=259&name=Kelcey-BMA2023Fall_Headshots-(3-of-6).png "Kelcey-BMA2023Fall_Headshots-(3-of-6)") ### Kelcey Coyne ### Podcast Producer ![BMA_FEB23_Headshots (1 of 3)](https://www.labortools.com/hs-fs/hubfs/BMA_FEB23_Headshots%20(1%20of%203).jpg?width=4105&height=5313&name=BMA_FEB23_Headshots%20(1%20of%203).jpg "BMA_FEB23_Headshots (1 of 3)") ### [Ian Borkey](https://www.labortools.com/about/staff/ian-borkey) #### Operations & Communications Assistant Ian joined the BMA team in 2022 as a Communications and Operations Assistant to support both department’s efforts and learn the business, in addition to BMA Media’s clients...[Read More](https://www.labortools.com/about/staff/ian-borkey) ![Alannah-BMA2023Fall_Headshots-(4-of-6)](https://www.labortools.com/hs-fs/hubfs/LaborTools%20Eighteen/_assets/images/headshots/Alannah-BMA2023Fall_Headshots-(4-of-6).png?width=200&height=259&name=Alannah-BMA2023Fall_Headshots-(4-of-6).png "Alannah-BMA2023Fall_Headshots-(4-of-6)") ### Alannah Georgian #### Events & Operations Assistant   ### Free LaborTools In Your Inbox! Our FREE LaborTools e-newsletter provides you with insight and strategy for building your own labor marketing machine. Learn how to bring more traffic to your site, track the right analytics, use video to grow your audience, and stage on-site events. Start getting fresh LaborTools in your inbox today! ![](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/labor-tools-logo-wh.svg "labor-tools-logo-wh.svg") **Powered by** [![](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/bma-logos/bma-logo-new-full-color.svg)](http://www.bmamedia.com) #### LaborTools Calendar --- - April Labor Citizen — Apr 12, 2023 - IBEW International President Lonnie Stephenson's Retirement Celebration — Apr 18, 2023 - IBEW Construction & Maintenance Conference — Apr 18, 2023 - NABTU Legislative Conference — Apr 22, 2023 - IBEW Local 573 Anniversary — Apr 28, 2023 - May Labor Citizen — May 10, 2023 - IBEW 9th District John O'Rourke Retirement Celebration — May 31, 2023 #### BMA Media Group is a Union Building Trades Contractor, signatory with IBEW Local 673 and IUPAT DC 6/SDAT Local 639. [![ibew104-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/ibew104-logo.svg "ibew104-logo.svg")](http://www.ibew.org/) [![iupat-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/iupat-logo.svg "iupat-logo.svg")](http://www.iupat.org/) [![aftra-logo](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/aftra-logo.svg "aftra-logo")](https://www.sagaftra.org/) [![cl-neca-logo-wh](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/cl-neca-logo-wh.svg "cl-neca-logo-wh")](https://www.gccneca.org/) ##### BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of the NECA. Proudly serving [Boilermakers](https://www.boilermakers.org/) | [BAC Bricklayers & Allied Craftworkers](http://www.bacweb.org/) | [IBEW Electrical Workers](http://www.ibew.org/) | [Elevator Constructors](https://www.iuec.org/) | [IUPAT Glaziers](https://iupat.org/) | [HFIAW Heat & Frost Insulators & Allied Workers](http://www.insulators.org/) | [Iron Workers](http://www.ironworkers.org/) | [LIUNA Laborers](http://www.liuna.org/) | [IUPAT Painters & Tapers](https://iupat.org/) | [Plasterers & Cement Masons](http://www.opcmia.org/) | [UA United Association Plumbers & Steamfitters](http://www.ua.org/) | [UA United Association Road Sprinkler Fitters](http://www.sprinklerfitters669.org/) | [Roofers & Waterproofers](http://www.unionroofers.com/) | [Sheet Metal Workers](https://smart-union.org/) [![Facebook icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/facebook.svg)](https://www.facebook.com/BMAmediagroup/) [![Twitter icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/twitter.svg)](https://twitter.com/bmamediagroup) [![LinkedIn icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/linkedIn.svg)](https://www.linkedin.com/company/the-bma-media-group/) [![YouTube icon](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/icons/social-media/youtube.svg)](https://www.youtube.com/user/labortools) Copyright © 2026 LaborTools, 4091 Erie Street, Willoughby Ohio 44094 Website Designed & Managed by: [BMA Media Group](http://www.bmamedia.com) ![BMA Media Sign Display Bug](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/bma-logos/bma-bug.svg) [[fa icon="chevron-up"]](https://www.labortools.com/about#)