Welcome to LaborTools!
LaborTools exists for one purpose, to strengthen your organization.
LaborTools is a resource for construction labor unions, from locals and district councils to internationals, as well as multi-trade or single trade labor-management groups and Labor Management Cooperation Committees (LMCCs), Joint Apprenticeship and Training Committees (JATCs) and other labor-type organizations.
LaborTools creates and implements customized marketing campaigns to successfully reach your target audience and accomplish your goals.
BMA Media Group
BMA Media Group is a full-service marketing, communications, multimedia, public relations and special events agency.
Incorporated in 1991, BMA Media Group is a union agency signatory with the International Brotherhood of Electrical Workers - IBEW Local 673, the International Union of Painters & Allied Trades - IUPAT District Council 6, and American Federation of Television and Radio Artists.
Our creative group of experienced marketing, communications and public relations professionals; web and graphic designers; video and audio production engineers; special events producers; and operations and sales staff makes us uniquely positioned to properly and effectively execute results-based campaigns and multimedia services for our Union clients.
BMA Media Group's staff of talented professionals has accumulated more than 25 national awards since 2000 in video production, graphic, and web design.
The BMA Media Group Team:
Jerrod Borkey
President
Jerrod is President and owner of BMA Media Group. He started Bortini Management Associates in 1991 as an event production company and has since expanded it to a full-service...Read More
Raymond J. Liptak
Vice President / Special Events / Video Production
Ray is the true “hybrid” member of the BMA team as he enjoys the double life as both Vice President of operations as well as Event Producer. He shares the event planning duties...Read More
Elyssa Georgian
Vice President of Operations / Special Events
Elyssa has been with BMA nearly since the firm’s inception. With more than 20 years experience wearing a multitude of hats, Elyssa co-manages the firm’s Special Events Division...Read More
Tom Germuska Jr.
Communications Manager
Tom returned home to the Cleveland area when he joined the BMA Media Team in 2013, after a successful 20-year career in print journalism. Tom’s strong pension for meeting deadlines...Read More
Laura Ziemianski
Assistant Communications Manager / Project Coordinator
Laura Ziemianski started working at BMA Media Group in 2015 and has become familiar with the union clients by working through websites, print materials...Read More
Lee Sechrist
Video Production Manager / Producer
Lee’s daily goal: Make awesome videos and happy clients. From the first time he put his eye to a camera viewfinder that was it, Lee’s job was capturing the action...Read More
James Ross
Web & Graphic Design Manager
James joined BMA Media Group in 2011 as a Web and Graphic Designer. He brought with him over 15 years of ad agency experience delivering results for a diverse array of clients in various industries...Read More
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Jerrod Borkey, Jr.
Projects & Operations Manager
Jerrod Jr. (JJ) joined the BMA team in 2020 to guide the company’s internal systems and processes. After spending months learning all of BMA’s clients and projects...Read More
Matt Jaworski
Project Coordinator
Matt brings more than nine years of marketing, advertising, broadcast and journalism experience to BMA. He has previously worked for local newspaper, radio and television...Read More
Karen Amicarelli
Graphic & Print Designer
Karen joined BMA Media Group in 2012 as a Designer in the Graphics Department. With a decade experience in both corporate and agency settings Karen has an extensive background...Read More
John Borkey
Web & Graphic Designer
John joined the BMA team in 2017 as a Graphic Designer and Web Developer. With a Bachelor's Degree in Digital Media Design and a concentration in Marketing, he is eager to expand his role...Read More
Joe Borkey, Jr.
Operations & Events Associate
Joe joined the BMA team in 2018 splitting his time between the Communications and Events Teams. He spent more than two years as the Producer for America’s Work Force Radio Podcast, before shifting more of his time to...Read More
Sandra Kranek
Inside Sales Associate
In 2015, Sandra joined BMA Media Group as an Inside Sales Associate. Her daily duties entail selling advertising packages for clients who are having upcoming events, organizing and managing ads for the monthly Labor Citizen...Read More
Blade Birch
Web & Graphic Designer
Blade joined BMA in June of 2021 as a designer specializing in illustration, branding, photography and website design. With over 6+ years of ad agency experience...Read More
Matt Gallagher
Content Writer
Matt joined BMA Media in 2021, after writing for a wide variety of media and marketing clients...Read More
