--- title: Union Public Relations Management description: "To reach a large audience and enhance your presence, BMA will implement public relations content tools such as, press releases. Contact BMA to: Help control of your identity. Strengthen your image. Increase your influence. Tell your story." image: https://www.labortools.com/hubfs/iStock_89106531_XXLARGE-edited-cropped-small.jpg --- [![LaborTools logo](https://www.labortools.com/hs-fs/hubfs/labor-tools-logo-white.png?width=1251&height=244&name=labor-tools-logo-white.png "LaborTools logo")](https://www.labortools.com) ![iStock_89106531_XXLARGE-edited-cropped-small.jpg](https://www.labortools.com/hs-fs/hubfs/iStock_89106531_XXLARGE-edited-cropped-small.jpg?width=1936&name=iStock_89106531_XXLARGE-edited-cropped-small.jpg "iStock_89106531_XXLARGE-edited-cropped-small.jpg") # ** Union Public Relations Management ### Strengthen your image. Increase your influence. Tell your story BMA Media Group engages your targeted audience in ongoing activity to ensure your trade has a strong public image. We do this by using print and electronic communications to tell your story. To reach a large audience, and enhance your presence, BMA will implement public relations content tools such as, press releases.  We want to guide you through the powerful communication of public relations because it can do the following for your trade: - Build credibility - Manage a reputation - Know your competition - Promote brand values Whether you need a social media campaign or simply a press release, BMA positions you to deliver your message by focusing on these details: - End result - Target Audience - Key message While also delivering your message, public relations can also boost your trades credibility, if done right.  Contact BMA to: Help control of your identity. Strengthen your image. Increase your influence. Tell your story. ### Headlines #### See What BMA Media Group Can Do For You ### Women in the Industry #### Insulation Industry International Apprentice and Training Fund ##### Promotion and Recruitment The Insulation Industry International Apprentice and Training Fund (IIIATF) works hard to meet the needs of an industry that is constantly changing. While providing all apprentices with state-of-the-art equipment to train, insulators will all be receiving the same training. IIIATF's primary goal is to acknowledge that there are women that work in the insulation industry and more are welcome. This campaign used to recruit and promote women in the insulation industry included: - Constructed interviews - Full video production crew was used to implement a public image - Website Landing Page - Personal branding throughout the Women Build Nations Conference ### Piping Industry #### United Association Local 50 ##### Industry Promotion  Northwest Ohio contains a diverse population, as people from varying backgrounds – including race, gender and ethnicity – call the area home. The Piping Industry, an industry focused brand for United Association Local 50, proudly conducts outreach programs to the area’s minority populations, helping educate them on career opportunities within the piping trades. For this campaign, BMA Media Group developed the following LaborTools: - Developed the logo and self-branding - Created a full website with content - Produced a promotional video - Video recording of events - Video and phone interviews - Produced supporting videos and commercials - Established several social media channels to reach a large audience - Published blog and social media content - Designed banners and promotional materials - Wrote and sent Press Releases ### Diverse Workforce Recruitment  #### Cleveland Building Trades ##### Recruitment and Organization Promotion  Through community outreach, the Cleveland Building Trades have worked to recruit a diverse workforce that reflects the racial, ethnic and gender make-up of the people of Cleveland and their suburbs. This diverse video, which was produced by BMA, shows the Cleveland Building and Construction Trades Council’s commitment to making diversity and inclusion one of their primary objectives. This campaign included: - Research and script writing to tell the perfect story - Constructed interviews  - Video pre- and post-production - Five-video series to reach a large audience ### School Campaign for Work #### Insulators Local 50 ##### Industry Promotion Insulators Local 50 approached BMA Media Group, asking them if they would spearhead a campaign to gain mechanical insulation work for a new construction project in a nearby school district. To make sure they achieved what they wanted, BMA implemented a multi-faceted campaign focused on securing the work and showing the value of mechanical insulation to the public in a clear way. The campaign included many marketing items, such as: - Detailed industry video to strengthen brand - Comprehensive research binder - Campaign presentations to school and facility committees - On-site banners - Digital advertisements Months after the campaign was launched, it proved successful, as mechanical insulation will be included in the construction project, and that the work will go to a union contractor. Since then, this campaign has turned several jobs in the area. ### Free LaborTools In Your Inbox! Our FREE LaborTools e-newsletter provides you with insight and strategy for building your own labor marketing machine. Learn how to bring more traffic to your site, track the right analytics, use video to grow your audience, and stage on-site events. Start getting fresh LaborTools in your inbox today! ![](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/labor-tools-logo-wh.svg "labor-tools-logo-wh.svg") **Powered by** [![](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/bma-logos/bma-logo-new-full-color.svg)](http://www.bmamedia.com) #### LaborTools Calendar --- - April Labor Citizen — Apr 12, 2023 - IBEW International President Lonnie Stephenson's Retirement Celebration — Apr 18, 2023 - IBEW Construction & Maintenance Conference — Apr 18, 2023 - NABTU Legislative Conference — Apr 22, 2023 - IBEW Local 573 Anniversary — Apr 28, 2023 - May Labor Citizen — May 10, 2023 - IBEW 9th District John O'Rourke Retirement Celebration — May 31, 2023 #### BMA Media Group is a Union Building Trades Contractor, signatory with IBEW Local 673 and IUPAT DC 6/SDAT Local 639. [![ibew104-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/ibew104-logo.svg "ibew104-logo.svg")](http://www.ibew.org/) [![iupat-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/iupat-logo.svg "iupat-logo.svg")](http://www.iupat.org/) [![aftra-logo](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/aftra-logo.svg "aftra-logo")](https://www.sagaftra.org/) [![cl-neca-logo-wh](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/cl-neca-logo-wh.svg "cl-neca-logo-wh")](https://www.gccneca.org/) ##### BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of the NECA. 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