---
title: Apprenticeship Recruitment
description: We have worked with notable building trade unions to create and maintain apprenticeship recruitment campaigns. We can design and create material aimed at key demographics to ensure that you are receiving the best potential candidates for your apprenticeship program.
image: https://www.labortools.com/hubfs/iStock_21093713_XLARGE-edited-cropped-small.jpg
---

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# ** union APPRENTICESHIP RECRUITMENT

### Recruitment campaigns to build the future of your union

Unions put time and energy into attracting potential candidates to their  apprenticeship programs.

Oftentimes building trades unions and their JATCs rely on the same methods they have used to attract apprentices year after year, even though those methods may become less effective over time. 

That is where BMA Media Group comes in - we can help you choose the right type of campaign to reach your target audience.

By partnering with BMA, we learn your union needs and create a plan to  target your ideal candidates through digital and/or traditional recruitment methods. We want you to receive the best apprentices for your program, so we design and create material that reaches a key demographic and makes a lasting impression with them.

Before you begin your next apprentice recruitment campaign, talk with the experts at BMA and see how we can help build the future of your union. 

### Headlines

#### See What BMA Media Group Can Do For You

### Transform Your World

#### Insulation Industry International Apprentice and Training Fund

##### Apprenticeship Recruitment

The campaign that BMA created for the Insulation Industry International Apprentice and Training Fund (IIIATF) included a suite of materials made for all of the JATCs in the United States and Canada. All pieces of this recruitment campaign are meant to work together. While they work well on their own, they are more effective together. And they are all working towards one goal: To attract and retain more insulator apprentices.  

Some of the materials BMA Media Group developed for this high-school targeted apprenticeship recruitment include:

- Brochures, Posters, Stickers
- Table cloth
- Pull-up banners with different targeted audiences
- Customized pull-up banner for individual JATCs
- Text message campaign
- Expanded content on the International’s website
- Dedicated landing pages for printed items
- Customized JATC landing pages on the website
- Audience targeted videos and a career-day video

[![insulators international union recruitment campaign](https://www.labortools.com/hs-fs/hubfs/Labor%20Tools%20Eighteen/_assets/images/insulators-transform-recruitment-campaign.jpg?width=1490&name=insulators-transform-recruitment-campaign.jpg "insulators international union recruitment campaign")](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/images/insulators-transform-recruitment-campaign.jpg)

### Discover, Commit, Contribute Video Series

#### Sheet Metal International Training Institute

##### Apprenticeship Recruitment 

BMA and the Sheet Metal International Training Institute created a six-part video series to engage potential apprentices in the sheet metal industry. Knowing the audiences, there are multiple messages coming from the grouping of videos. They are all posted on YouTube with interlocking calls-to-action to lead users down a methodical path.

The videos in this suite were created for the Local JATCs to use when garnering a better pool of apprentices. The project included the following videos:

- Introduction Video
- Day In The Life of a Sheet Metal Worker
- Career Day video
- United States version Discover, Commit, Contribute
- Canadian version Discover, Commit, Contribute
- Influencer version

### Construct Your Future

#### electrical training ALLIANCE

##### Building Trades Registered Apprenticeship Program Recruitment

Knowing the need across the construction and building trades board, the electrical training ALLIANCE and BMA Media group developed a recruitment campaign called Construct Your Future. This campaign promotes a registered apprenticeship program and includes all of the building trades in the digital and print materials.

While the campaign is still considered in its early stages, BMA has worked on the following labor tools for this apprenticeship recruitment program::

- Website
- Customized JATC landing pages on the website
- Pull-up banner promoting all trades
- Customized pull-up banner for individual electrical JATCs
- Table cloth
- Brochure

[![construct your future union apprentice recruitment campaign](https://www.labortools.com/hs-fs/hubfs/construct-your-future-recruitment-campaign.jpg?width=1490&name=construct-your-future-recruitment-campaign.jpg "construct your future union apprentice recruitment campaign")](https://www.labortools.com/hubfs/construct-your-future-recruitment-campaign.jpg)

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#### LaborTools Calendar

---

- April Labor Citizen — Apr 12, 2023
- IBEW International President Lonnie Stephenson's Retirement Celebration — Apr 18, 2023
- IBEW Construction & Maintenance Conference — Apr 18, 2023
- NABTU Legislative Conference — Apr 22, 2023
- IBEW Local 573 Anniversary — Apr 28, 2023
- May Labor Citizen — May 10, 2023
- IBEW 9th District John O'Rourke Retirement Celebration — May 31, 2023

#### BMA Media Group is a Union Building Trades Contractor, signatory with IBEW Local 673 and IUPAT DC 6/SDAT Local 639.

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##### BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of the NECA.

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