August 30, 2023

Insulators Local 50 Organizing Campaign “Heats Up” In Central Ohio with BMA Media

In the heart of Ohio, a dynamic partnership is reshaping the landscape of the mechanical insulation industry. Heat and Frost Insulators and Allied Workers (HFIAW) Local 50 Columbus/Dayton, in collaboration with BMA Media Group, spearheaded a digital organizing campaign to meet labor demands for the construction boom within their jurisdiction. This initiative showcases Local 50’s commitment to innovation and underscores the transformative power of strategic collaboration.

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.