Imagine this: being able to answer questions from your union members or signatory contractors without having extra phone calls and time taken out of your day. How, you ask?

We know that as an organizer, business manager, training director, etc. you are constantly answering your phone and adding tasks to your “to do” list.

If you have a website, you can save some time by encouraging your visitors to reach out to you with questions online. This is where contact forms come in!

What is a contact form?

A contact form is there to provide support to visitors on your website, while also compiling information about those visitors. Fields that are on contact forms vary, but commonly have these required fields:

  • Name
  • Email
  • Phone number
  • Comment/Question

A contact form is one of the best ways to receive communication from just about anyone; from current members, potential members, contractors and even potential contractors. Websites no longer just inform visitors, they now offer both users and viewers a convenient way to communicate to an organization.

Here are just a few reasons why contact forms are beneficial to websites.

  • Availability
    • At times, reaching someone on their phone can be strenuous or in some cases, almost impossible because of schedules. Contact forms living on numerous pages of your website allow your viewers to reach out to you whenever they have a question. You want to give the opportunity for your visitors to easily reach you.
  • Engagement
    • Engagement is holding your visitors attention and responding to their needs in a timely fashion. This is critical to increasing the chance of gaining new members and contractors or simply maintaining relationships with them. Chances are, your organization is successful because of the relationships you have built with your members and contractors.
  • User-Friendly
    • This should be the most important aspect to your website. The user-friendliness of your website should be a top priority and having a contact form accommodates the needs of your users. While good content and easy navigation is important, so is the ability to contact someone within your organization. A user-friendly website will increase the likelihood viewers will reach out to you.

How do I make this happen for my union?

We don’t want to create more work for you. You’re constantly answering your phone and at times, you might not even be in your office. This is why the professionals at BMA Media Group can partner with your organization to create website forms while also managing questions that will come in. BMA can focus on marketing and organizing your website, while you can continue to strengthen your organization.

These are just a few of the reasons why contact forms on a properly designed website can create positive results for your organization. The main reason is the attention and potential clientele you may bring to your organization. If you would like your website redesigned with contact forms and user-friendly mobility, reach out to us today.

LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.


At BMA, we offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.


BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA.


Topics: Member Communications, BMA Media Group, Website, LaborTools, Union

Laura Ziemianski

Written by Laura Ziemianski