--- title: Shaping the elements of an integrated union-focused marketing campaign description: With over 25 years of experience working with labor unions, BMA equips organizations with the proper tools in order to reach your appropriate audience. image: https://www.labortools.com/hubfs/iStock_22847324_XXLARGE-edited-cropped.jpg --- [![LaborTools logo](https://www.labortools.com/hs-fs/hubfs/labor-tools-logo-white.png?width=1251&height=244&name=labor-tools-logo-white.png "LaborTools logo")](https://www.labortools.com) ![iStock_22847324_XXLARGE-edited-cropped](https://www.labortools.com/hs-fs/hubfs/iStock_22847324_XXLARGE-edited-cropped.jpg?width=1920&name=iStock_22847324_XXLARGE-edited-cropped.jpg "iStock_22847324_XXLARGE-edited-cropped") January 21, 2020 # Shaping the elements of an integrated union-focused marketing campaign ![](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/images/headshots/LT_Headshot-5766-Laura-reduced.jpg) by [Laura Ziemianski](https://www.labortools.com/labor-tools-news/author/laura-ziemianski) ## BMA Media Group has the tools and knowledge to build a successful union-focused marketing campaign. Like most people in the construction industry, you start with training -- learning in the trade. You focus on the fundamentals, and the ins and outs of the job. From there, you work your way up as you continue learning from others. Just like the trades, we support others. BMA Media trains to meet the marketing needs of every client. With over 25 years of experience working with labor unions, BMA can equip your organization with the proper tools to meet your marketing goals for 2020. ## What makes a union marketing campaign? Every marketing campaign is different. Below, you will find some of the components that BMA Media may incorporate into your organization’s marketing needs. 1. Brand awareness: Having a set brand to set your organization apart. Establishing a brand will allow others to remember your Local. 2. Content: Content, as a component for marketing, can do anything from provide your audience with information about your organization, provide value to your website and act as the “glue” to your marketing campaign.  3. Social Media: BMA works with organizations of all sizes and because of this, we can work with any budget. With marketing via social media, we can create cost-effective strategies that can reach your target audience. Social media uses both content and your organization's brand to increase traffic. If you want to learn more about what a custom marketing campaign can do for your organization, reach out to us today! --- **LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.** At BMA, we offer services in the following categories: [union event services](https://www.labortools.com/services/events/management) (from writing the history of your union to executing the logistics of an event,) [video production](https://www.labortools.com/services/video), [website design](https://www.labortools.com/services/website-design), [union marketing campaigns](https://www.labortools.com/services/marketing), [print and broadcast advertising](https://www.labortools.com/services/advertising), [social media management](https://www.labortools.com/services/social-media), [development of print materials](https://www.labortools.com/services/print), [building trades industry education](https://www.labortools.com/industry-education), [labor public relations](https://www.labortools.com/services/public-relations) and [crisis management](https://www.labortools.com/services/crisis-management), [union merchandise](https://www.labortools.com/services/merchandise), as well as strategic [branding](https://www.labortools.com/services/branding) and [marketing](https://www.labortools.com/services/marketing) of union organizations. BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA. Topics: [Marketing](https://www.labortools.com/labor-tools-news/topic/marketing), [BMA Media Group](https://www.labortools.com/labor-tools-news/topic/bma-media-group), [LaborTools](https://www.labortools.com/labor-tools-news/topic/labortools), [Union](https://www.labortools.com/labor-tools-news/topic/union), [Building Trades](https://www.labortools.com/labor-tools-news/topic/building-trades) ![Laura Ziemianski](https://www.labortools.com/hs-fs/hubfs/LaborTools%20Eighteen/_assets/images/headshots/LT_Headshot-5766-Laura-reduced.jpg?width=100&height=100&name=LT_Headshot-5766-Laura-reduced.jpg) #### Written by [Laura Ziemianski](https://www.labortools.com/labor-tools-news/author/laura-ziemianski) ![](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/labor-tools-logo-wh.svg "labor-tools-logo-wh.svg") **Powered by** [![](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/bma-logos/bma-logo-new-full-color.svg)](http://www.bmamedia.com) #### LaborTools Calendar --- - April Labor Citizen — Apr 12, 2023 - IBEW International President Lonnie Stephenson's Retirement Celebration — Apr 18, 2023 - IBEW Construction & Maintenance Conference — Apr 18, 2023 - NABTU Legislative Conference — Apr 22, 2023 - IBEW Local 573 Anniversary — Apr 28, 2023 - May Labor Citizen — May 10, 2023 - IBEW 9th District John O'Rourke Retirement Celebration — May 31, 2023 #### BMA Media Group is a Union Building Trades Contractor, signatory with IBEW Local 673 and IUPAT DC 6/SDAT Local 639. [![ibew104-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/ibew104-logo.svg "ibew104-logo.svg")](http://www.ibew.org/) [![iupat-logo.svg](https://www.labortools.com/hubfs/Labor%20Tools%20Eighteen/_assets/logos/union-logos/iupat-logo.svg "iupat-logo.svg")](http://www.iupat.org/) [![aftra-logo](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/aftra-logo.svg "aftra-logo")](https://www.sagaftra.org/) [![cl-neca-logo-wh](https://www.labortools.com/hubfs/LaborTools%20Eighteen/_assets/logos/union-logos/cl-neca-logo-wh.svg "cl-neca-logo-wh")](https://www.gccneca.org/) ##### BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of the NECA. 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