September 12, 2016

Video Production Works to Secure Future of the United Association

 

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March 24, 2016

New Building Trades Video Promotes Diversity

A new video highlights the ongoing efforts of the Cleveland Building and Construction Trades Council to create a diversified construction workforce.

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March 2, 2016

Forbes.com Highlights the Need for the “Other Four-Year Degree”

Students and adults thinking about going to college to earn a bachelor’s degree should give strong consideration to apprenticeships, vocational and other technical educations says a January Forbes.com article.

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February 29, 2016

LaborTools Completes Second Phase of UA-ITF Apprenticeship Recruitment Project

What do hammerhead sharks, ice cold beer, water slides and disease free patients have in common? You may be tempted to say, “Nothing at all,” but you’d be wrong.  They are all related by their reliance on complex plumbing systems, and the skilled men and women who install and maintain them every day.

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February 29, 2016

BMA Media strengthen relationship with the International Union

LaborTools powered by BMA Media Group continues to strengthen its relationship with the United Association’s International Training Fund, embarking on its third comprehensive apprenticeship recruitment project.

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March 26, 2015

Need Help Recruiting? Look to the Experts

When working on a project detailing a specific industry, you can make your job a lot easier by going straight to the experts. Which is why LaborTools powered by BMA Media Group called upon the Coleman Spohn Corporation to be part of the apprenticeship recruitment videos we are currently creating for the UA International Training Fund. 

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March 18, 2015

Video Production Works to Secure Future of the UA

Working to secure the future of your union can be very intimidating. 

When the United Association International Training Fund decided they needed to address their future through a focus on recruiting HVACR apprentices, they turned to Labor Tools powered by BMA Media Group to create powerful videos that would capture the attention of today’s young adults and get them to think about a career in the HVACR industry.  

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September 16, 2014

Toledo Electrical JATC Re-brands Itself With LaborTools

First impressions can often times make or break how someone perceives an organization. In less than 15 seconds, the chance to influence someone may disappear because of an outdated image or theme.

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September 1, 2014

Recruiting New Members for a Union Industry On the Rise

The U.S. Department of Labor recently announced that the insulation industry would see a projected 38 percent growth in overall employment from 2012 to 2022 - much faster than the average for any other occupation. An initial reaction of excitement may have shifted rapidly for those in the industry when the realization hit that they would need to start increasing the size of their workforce...fast!

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.