Working to secure the future of your union can be very intimidating.


When the United Association International Training Fund decided they needed to address their future through a focus on recruiting HVACR apprentices, they turned to BMA Media Group to create powerful videos that would capture the attention of today’s young adults and get them to think about a career in the HVACR industry.  

Our staff spent hours analyzing recruitment issues the UA was currently facing and interviewed a wide range of individuals associated with HVACR to establish a concept outline. From there, our experts skillfully wrote a script focused on gaining the attention of young adults and getting them to see themselves as one of the skilled HVACR technicians we portrayed in the video.


Once the groundwork was laid out, our award-winning video production staff went to work.

After securing some amazing venues to work in, it was time to bring out the cameras.Using some of the newest technology on the market - such as the Canon EOS C300 Cinema Camera, Mövi Stabilizer, and Kessler Phillip Bloom Pocket Dolly - we shot all the footage needed to educate and encourage the UA ITF's targeted audience. The goal while shooting was to use techniques for each shot that would give this piece a smooth, cinematic feeling.

Boilers and HVAC equipment can easily blend into the background. Our small, but efficient crew made the most out of our time on location and came away with clean looking pieces that had an almost science fiction look.

Back in our fully in-house studio, the material was edited using state-of-the-art equipment and programs - including Adobe Premiere, Graphics in After Effects, and Cinema 4D - to achieve a visually impressive outcome that our clients have come to expect.


The results simply speak for themselves – a video that dares to suggest, “You see more.” It challenges the viewer to think about why something is the way it is. We took a commonly overlooked item, such as a ventilation system, and made it the hero of the buildings innerworking.

Don’t go by our word though, look for yourself:  

You See More - HVACR Recruitment Trailer

You See More - HVACR Recruitment Video

Whether you need a 30-second commercial or a video commemorating the entire history of your union, BMA has the resources and experience to create a high-definition production from start to finish. Contact us today to get your video production started.

LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.

At BMA, we offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.

BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA.

Topics: Marketing, Print, Apprenticeship Recruitment, BMA Media Group, Video Production, Branding, LaborTools, Union, United Association International Training Fund

Laura Ziemianski

Written by Laura Ziemianski