SEO becomes critical part of success for union websites

By now, it’s well understood that Search Engine Optimization (SEO) enables you to reach new and existing customers, and SEO begins with keywords.  Finding the right combination of keywords takes time, research and creative thinking. 

LaborTools powered by BMA Media Group recently held a keyword/SEO refresher course where the company’s professionals keyword skills were sharpened, and ideas were shared on how best to utilize SEO for their clients.  Here’s what some of the LaborTools professionals said about the seminar.

“Too often, SEO is seen as a task that must be accomplished to achieve certain metrics for our clients,” said Adam Snyder, Marketing Communications Associate.  “By looking at SEO as a word game that requires creativity as opposed to a rigid task with stringent metric goals, you’ll be able to enjoy the research phase of keywords far more.”

__467750636“One of the main concepts I was reminded of in this seminar is ‘think like the customer,’” explains Laura Ziemianski, Marketing Communications Associate.  “It’s easy to think like the client, but that’s not the most effective way to capture leads.  We have to think like the men and women who are searching for our clients.  They are the people asking the questions, and we need to ensure that our clients are poised to answer those questions.”

“By focusing on core keywords, helper keywords, and sample keyword queries, we ensure our clients are visible and reaching the customers they wish to target.  But what makes our approach different is that we research, plan and assess more creatively, allowing us to target more efficiently and yield better results,” adds Erin Iafelice, Public Relations and Marketing Associate. “SEO is a science but it is also an art, and art needs imagination.”

If you’re looking to optimize your search engine ranking but don’t know where to start, let BMA Media Group help you reach your target audience.  Contact Us today and get the results you and your brand deserve.

LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.

At BMA, we offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.

BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA. 

Topics: Marketing, Public Relations, BMA Media Group, Branding, Website

Laura Ziemianski

Written by Laura Ziemianski