March 31, 2020

UA launches customer focused website helping with industry education

When the United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry decided they needed to overhaul the website used to promote its residential plumbing services, they contacted LaborTools powered by BMA Media Group to get the job done.

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January 17, 2020

Union Training Center’s New Website Provides IBEW Recruitment Data

A new website for the IBEW Local 5 JATC has provided the union training center with important information they would have otherwise never received from their old, outdated and non-mobile friendly website.

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July 22, 2019

BMA helps promote cause and ensure use of local, union labor

BMA Media Group was heavily involved in the campaign for Protect Cleveland Jobs NOW!, a grassroots organization of residents, businesspeople and construction professionals demanding the use of local workers on local job sites.

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May 9, 2019

Creating Brand Awareness for your Union through Print Marketing

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

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May 9, 2019

Print products are still effective for use by union organizations

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

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January 16, 2019

Critical elements that will improve your union website

In today’s digital world, a good website is one that stands out from the competition and easily allows viewers to take a desired action and functions on any device.

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November 13, 2018

Union uses labor-driven tools from BMA to produce recruitment campaign

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

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June 19, 2018

Construction Union Websites are Not Just Informational Brochures

Many people view a website as a static brochure of information or as merely a place for people to find your organization's address and phone number.

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June 13, 2018

BMA Completes Apprenticeship Recruitment Campaign

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

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May 18, 2017

BMA creates TV commercial for IBEW Local Lineman Union

In order to share the value of what they do on a daily basis with the communities they serve, IBEW Local 104, working with LaborTools, powered by BMA Media Group decided to create a 30 second TV spot that would make it clear that they deliver a valuable service to their communities, day in and day out. 

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.