LABORTOOLS INDUSTRY NEWS

When the United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry decided they needed to overhaul the website used to promote its residential plumbing services, they contacted LaborTools powered by BMA Media Group to get the job done.

A new website for the IBEW Local 5 JATC has provided the union training center with important information they would have otherwise never received from their old, outdated and non-mobile friendly website.

BMA Media Group was heavily involved in the campaign for Protect Cleveland Jobs NOW!, a grassroots organization of residents, businesspeople and construction professionals demanding the use of local workers on local job sites.

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

In today’s digital world, a good website is one that stands out from the competition and easily allows viewers to take a desired action and functions on any device.

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

Many people view a website as a static brochure of information or as merely a place for people to find your organization's address and phone number.

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

In order to share the value of what they do on a daily basis with the communities they serve, IBEW Local 104, working with LaborTools, powered by BMA Media Group decided to create a 30 second TV spot that would make it clear that they deliver a valuable service to their communities, day in and day out.