Helping a grassroots organization spread their message of skilled, local labor.

BMA Media Group was heavily involved in the campaign for Protect Cleveland Jobs NOW!, a grassroots organization of residents, businesspeople and construction professionals demanding the use of local workers on local job sites.

Cleveland State University's "Campus Village," the largest residential development to be built in Cleveland in the past 30 years,  was attempting to circumvent a law that sets a 20 percent requirement for a resident workforce, as well as other benchmarks for minorities and women on city construction projects.

LaborTools, powered by BMA, launched a website for the cause, which featured background information, current media exposure and outlets for concerned citizens to voice their disapproval of dangerous employment practices to people who can change the situation at Cleveland State and beyond. BMA created flyers and literature, which were passed out at rallies and other events around the worksite, as well as a social media campaign targeting students to help make a difference.

Through the power of social media, the cause received over 12,000 "likes" on its affiliated Facebook page, in less than six months.

If you are interested in learning more about the services BMA Media Group can provide for your Local, especially during a time of urgency, reach out to us today!

LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.

At BMA, we offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.

BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA.

Topics: Social Media, Public Relations, Crisis Management, BMA Media Group, Branding, Website, LaborTools, Union, Building Trades

Laura Ziemianski

Written by Laura Ziemianski