April 26, 2021

BMA Media revamps union pipe trades association’s website to address organizing demand

Boomtime is good for business — but it opens up a host of challenges.

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December 16, 2019

BMA Implements Successful Social Media Campaigns for Unions

In the modern age of digital communication, how important is it for your union to have a strong voice on social media? Can you effectively reach your target audience? 

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July 22, 2019

BMA helps promote cause and ensure use of local, union labor

BMA Media Group was heavily involved in the campaign for Protect Cleveland Jobs NOW!, a grassroots organization of residents, businesspeople and construction professionals demanding the use of local workers on local job sites.

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June 19, 2018

Construction Union Websites are Not Just Informational Brochures

Many people view a website as a static brochure of information or as merely a place for people to find your organization's address and phone number.

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June 13, 2018

BMA Completes Apprenticeship Recruitment Campaign

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

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December 27, 2016

When Union Budgets Are Tight - Do not Cut Marketing

When budgets get tight and tough decisions need to be made, all too often, building trades unions put marketing on the chopping block.  Cutting marketing, however, is a mistake.  Marketing is an investment, not an expense that should be ignored or cut when times get tough.

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March 24, 2016

New Building Trades Video Promotes Diversity

A new video highlights the ongoing efforts of the Cleveland Building and Construction Trades Council to create a diversified construction workforce.

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March 18, 2015

Video Production Works to Secure Future of the UA

Working to secure the future of your union can be very intimidating. 

When the United Association International Training Fund decided they needed to address their future through a focus on recruiting HVACR apprentices, they turned to Labor Tools powered by BMA Media Group to create powerful videos that would capture the attention of today’s young adults and get them to think about a career in the HVACR industry.  

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September 26, 2014

Construction Unions Benefit from the Advancements of Video Production

It's no secret that advancements in technology have exploded over the past 25 years.

I think we've all seen the RadioShack ad from 1991 (the same year BMA Media Group was founded, no less) featuring a full page of electronics whose capabilities we now hold in our back pocket. 

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June 1, 2014

3 Easy Tips to Follow on Twitter

Over 255 million people actively use Twitter every month, and that number is only continuing to grow every day. 

More and more users are using social media on a daily basis as an additional avenue to communicate their marketing message and as an outlet to learn how to best target this message. 

Some people use Twitter to communicate with a handful of friends, while others use it as a marketing tool to reach their fanbase across the world at one time. 

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.