Boomtime is good for business — but it opens up a host of challenges.Read More
In the modern age of digital communication, how important is it for your union to have a strong voice on social media? Can you effectively reach your target audience?Read More
BMA Media Group was heavily involved in the campaign for Protect Cleveland Jobs NOW!, a grassroots organization of residents, businesspeople and construction professionals demanding the use of local workers on local job sites.Read More
Many people view a website as a static brochure of information or as merely a place for people to find your organization's address and phone number.Read More
Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.Read More
When budgets get tight and tough decisions need to be made, all too often, building trades unions put marketing on the chopping block. Cutting marketing, however, is a mistake. Marketing is an investment, not an expense that should be ignored or cut when times get tough.Read More
A new video highlights the ongoing efforts of the Cleveland Building and Construction Trades Council to create a diversified construction workforce.Read More
Working to secure the future of your union can be very intimidating.
When the United Association International Training Fund decided they needed to address their future through a focus on recruiting HVACR apprentices, they turned to Labor Tools powered by BMA Media Group to create powerful videos that would capture the attention of today’s young adults and get them to think about a career in the HVACR industry.Read More
Over 255 million people actively use Twitter every month, and that number is only continuing to grow every day.
More and more users are using social media on a daily basis as an additional avenue to communicate their marketing message and as an outlet to learn how to best target this message.
Some people use Twitter to communicate with a handful of friends, while others use it as a marketing tool to reach their fanbase across the world at one time.Read More