Print marketing is one of the best ways to increase brand recognition and improve your Union organizations credibility.

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

Brand awareness is critical in the sense that it relates to your Union organization being seen and noticed from all audiences that you wish to reach.

So, how does this correlate to print marketing then?

At BMA, we can redesign an already established brand or create one for you. Print marketing correlates with brand awareness as it directly addresses your audience, while encouraging them to act.

BMA works with union-driven printers in order to provide you with print material that can help solidify your brand so you can successfully recruit new members or improve your membership communication.

Whether you’re at a Local District or International level, BMA has worked with all levels of union construction for more than 25 years. We can help create print materials that send a powerful message.

What steps should my Union take?

We don’t want print marketing to be another task on your “To Do” list.

Here are simple steps to begin creating print materials for your organization;

  • Find a comfortable budget
  • Tell us your story
  • Clarify your purpose and audience
  • Review the print pieces we create and provide feedback
  • Engage your audience with effective print materials

We know membership communication is critical to you and your organization, which is why our designers and marketing department work to amplify your message on a unique, creative and engaging level.

Do you want to learn about how you use print marketing to engage your ideal audience? When you’re ready, reach out to us!


LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.

At BMA, we offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.

BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA.

Topics: Marketing, Print, BMA Media Group, Branding, LaborTools, Union, Newspaper, Member Communication, Building Trades

Colleen Langham

Written by Colleen Langham