May 9, 2019

creating brand awareness for your union through print marketing

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

Read More
May 9, 2019

Print products are still effective for use by union organizations

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

Read More
June 27, 2018

The Labor Citizen: America’s Oldest union-Labor Newspaper

For over five years, LaborTools powered by BMA Media Group has produced The Labor Citizen, America’s oldest labor newspaper.

Read More
December 27, 2016

When Budgets Are Tight - Don't Cut Marketing

When budgets get tight and tough decisions need to be made, all too often marketing is on the chopping block.  Cutting marketing, however, is a mistake.  Marketing is an investment, not an expense that should be ignored or cut when times get tough.

Read More
November 29, 2016

BMA works with IBEW Union Local 129 to Celebrate 100 Years

On the first day of March 1916, eleven men banded together and formed the International Brotherhood of Electrical Workers Local 129 in Elyria, Ohio. 

One hundred years later, as the union looked to celebrate an impressive anniversary milestone, Local 129 members knew they could trust LaborTools to plan a one-of-a-kind event that would delight the membership and honor the legacy of the great union.

Read More
November 2, 2016

IBEW reaches out to BMA to help with grand opening

In 1891, Henry Miller, along with 9 delegates, formed the International Brotherhood of Electrical Workers (IBEW), then known as the National Brotherhood of Electrical Workers. In 2016, LaborTools powered by BMA Media Group helped to celebrate the 125th anniversary of the IBEW and Miller in St. Louis, Missouri.

Read More
September 13, 2016

BMA Completes Second Phase of UA-ITF Apprenticeship Recruitment Project

What do hammerhead sharks, ice cold beer, water slides and disease free patients have in common? You may be tempted to say, “Nothing at all,” but you’d be wrong.  They are all related by their reliance on complex plumbing systems, and the skilled men and women who install and maintain them every day.

Read More
September 13, 2016

BMA Wins Gold Award from Printing Industries of Ohio and Northern Kentucky

BMA Media Group is, once again, an award-winning multimedia firm.  The company, and AGS Custom Graphics, won the Gold Award from Printing Industries of Ohio and Northern Kentucky for the Cleveland Building and Construction Trades Council “Super-Brochure We Built This City.”

Read More
September 12, 2016

Do You Still Need Business Cards?

What you may think is an old-school, paper wasting, and outdated form of sharing contact information is the opposite. Business cards complete three main objectives; the first exposure to your brand, professionalism, and convey that you are in business for business.

Read More
September 12, 2016

BMA begins its fourth year producing union newspaper The Labor Citizen

It was in the spring of 2013 when the team at LaborTools, powered by BMA Media Group, began working on a total redesign of two related construction trades publications, along with the logistics involved in developing and delivering a redesigned full-color unified publication to be called, The Labor Citizen.

Read More
LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.