March 31, 2020

UA launches customer focused website helping with industry education

When the United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry decided they needed to overhaul the website used to promote its residential plumbing services, they contacted LaborTools powered by BMA Media Group to get the job done.

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January 17, 2020

Union Training Center’s New Website Provides IBEW Recruitment Data

A new website for the IBEW Local 5 JATC has provided the union training center with important information they would have otherwise never received from their old, outdated and non-mobile friendly website.

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May 9, 2019

Print products are still effective for use by union organizations

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

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July 20, 2018

Insulator Union Value: Mechanical Insulation and Value Engineering

When value engineering is brought up in the presence of those affiliated with the mechanical insulation trade, it is often met with derision, and is understood mainly as a cost cutting procedure. While Value Engineering (VE) is often used as a cost cutting mechanism when budgets get tight on building projects, it was not designed with this as its primary function.

It is for this reason, and other, the International Association of Heat and Frost Insulators and Local Insulators Unions have partnered with BMA Media Group to help promote the benefits of mechanical insulation. 

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May 18, 2017

BMA creates TV commercial for IBEW Local Lineman Union

In order to share the value of what they do on a daily basis with the communities they serve, IBEW Local 104, working with LaborTools, powered by BMA Media Group decided to create a 30 second TV spot that would make it clear that they deliver a valuable service to their communities, day in and day out. 

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September 13, 2016

Apprenticeship Recruitment Video Project Reaches Completion

For the last several months, LaborTools, powered by BMA Media Group, has been working on a nationwide apprenticeship recruitment project for the United Association’s International Training Fund. This project was designed to recruit highly-qualified apprentices for the HVACR branch of the UA, mainly targeting the high school and college age demographic.

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September 13, 2016

BMA and Union Training Fund Team Up to Create Educational Video

By 2025, the United Nations estimates that 1.8 billion people will be living under conditions of absolute water scarcity, and two-thirds of the world will be subjected to water stress.

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September 12, 2016

Need Help Connecting With Your Union Members?

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March 25, 2016

Ohio Bricklayers Praise New Limits on Silica

The following press release was sent out on Friday, March 25, 2016, from the Bricklayers & Allied Craftworkers of Ohio and Kentucky. The long awaited, dramatically reduced exposure regulations by the Department of Labor was made public by Secretary Perez at the BAC Training Center in Bowie, Maryland. 

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February 29, 2016

LaborTools Completes Second Phase of UA-ITF Apprenticeship Recruitment Project

What do hammerhead sharks, ice cold beer, water slides and disease free patients have in common? You may be tempted to say, “Nothing at all,” but you’d be wrong.  They are all related by their reliance on complex plumbing systems, and the skilled men and women who install and maintain them every day.

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.