Helpful, quick guide to your Union Twitter

twitter-iconOver 255 million people actively use Twitter every month, and that number is only continuing to grow every day. 

More and more users are using social media on a daily basis as an additional avenue to communicate their marketing message and as an outlet to learn how to best target this message. 

Some people use Twitter to communicate with a handful of friends, while others use it as a marketing tool to reach their fanbase across the world at one time. 

It doesn't matter if you are followed by 50 people or 50 million (which only the likes of Katy Perry and Justin Bieber have accomplished thus far), there are a few universal tips to follow to ensure your union or organization is using this social media service effectively.

  1. Be positive. It has been shown that Twitter users who tweet mostly negative sentiments start to lose more followers faster. Many people use social media as an escape from the stresses of everyday life, not to hear about more. For example, for every reprimand of unsafe working conditions on non-union sites, why not also highlight the positives of union labor? Showcase your union's higher-quality work - it speaks for itself.
  2. Use your characters wisely. Every user knows that tweets allow a maximum of 140 characters, but that doesn't necessarily mean you should be using all of them. Sometimes when people "retweet" your message, they may want to add on a comment of their own, meaning they will either have to shorten or edit your original message to their own followers into a "modified tweet." Keep this in mind as you are tweeting to ensure your message is not misconstrued.
  3. Make the most of your hashtags. The hashtag, or #, is found everywhere on Twitter. Tacking on a #keyword relevant to the end of your tweet will help you gain exposure by making it easier for users that do not currently follow you to find your tweet in a search for that topic. Think about what users would naturally search for, and make sure the # is on-topic to whatever you are tweeting about. 

Social media assistance is just one of the myriad of services that LaborTools powered by BMA Media Group offers to our union clients. We can help you build accounts that fit your brand and help you on your way to becoming a social media maven. Contact the professionals at LaborTools to discuss all of the ways you can build your union's brand online. 

LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.

At BMA, we offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.

BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA.


Topics: Marketing, Social Media, Member Communications, BMA Media Group, Branding, LaborTools, Union

Laura Ziemianski

Written by Laura Ziemianski