Lee Sechrist

Lee Sechrist

Recent Posts

March 25, 2020

Video Editors are the original ‘Social Distancers’ Part 1

Through social distancing, BMA Media Group’s video production team creates workable environment

It might be a surprise to some people since post production work for video projects can be very equipment intensive, but BMA Media Group’s award-winning Video Department has seamlessly picked up their projects and moved to a “work from home” set up.

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March 18, 2015

Video Production Works to Secure Future of the UA

Working to secure the future of your union can be very intimidating. 

When the United Association International Training Fund decided they needed to address their future through a focus on recruiting HVACR apprentices, they turned to Labor Tools powered by BMA Media Group to create powerful videos that would capture the attention of today’s young adults and get them to think about a career in the HVACR industry.  

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January 12, 2015

TV/commercial campaign created for IBEW Local 1249

Advertising on television is something that is definitely not recommended for everyone. Not only do you need the funds to air the ads in the first place, but you need to ensure the right market to reach your intended audience (and be 100% positive on who that should be). 

But, when handled properly, TV advertising can be a great marketing tool for labor unions, like the International Brotherhood of Electrical Workers Local 1249 in Syracuse, NY. 

LaborTools powered by BMA Media Group created a TV/commercial campaign for IBEW Local 1249 that launched today and will run for the next 15 weeks in the Newburgh and Rochester, NY markets. The ad will run on several popular cable networks, including Discovery Channel, ESPN & ESPN 2, NBC Sports, Spike, The Weather Channel and USA Network. 

LaborTools created the :30 spot from start to finish, handling everything from script writing and acquiring the voiceover talent to on-location shooting and editing footage in our completely in-house video production department. The challenge during the 2-day shoot was to try and get to as many jobsites as possible so we could show as many different types of jobs and faces of the trade as we could within :30. All footage was shot with Canon's Cinema EOS C300. 

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September 26, 2014

BMA Media Group shows the advancements of video production

It's no secret that advancements in technology have exploded over the past 25 years. I think we've all seen the RadioShack ad from 1991 (the same year BMA Media Group was founded, no less) featuring a full page of electronics whose capabilities we now hold in our back pocket. 

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.