If your organization is still operating during these unprecedented times, there’s a pretty good chance you’ve taken part in a video conference, or two … or a dozen a day.

We want to help you stand out in that Brady Bunch-esque grid of talking heads. The following are some REALLY BASIC tips that go a long way.

So, you’ve been contacted by someone from the Union. They say they’re working on a recruitment video, or maybe they said a safety video … or a commercial? Did they say they are filming a documentary?

BMA Media Group dives into at-home office life with our video editor

With the current state of the world, I find myself not going into BMA Media headquarters everyday. Instead, I’m working from home. For some professions this presents considerable logistical problems, but for those of us in digital media, it only creates a slight inconvenience.

Through social distancing, BMA Media Group’s video production team creates workable environment

It might be a surprise to some people since post production work for video projects can be very equipment intensive, but BMA Media Group’s award-winning Video Department has seamlessly picked up their projects and moved to a “work from home” set up.

Working to secure the future of your union can be very intimidating. 

When the United Association International Training Fund decided they needed to address their future through a focus on recruiting HVACR apprentices, they turned to Labor Tools powered by BMA Media Group to create powerful videos that would capture the attention of today’s young adults and get them to think about a career in the HVACR industry.  

Advertising on television is something that is definitely not recommended for everyone. Not only do you need the funds to air the ads in the first place, but you need to ensure the right market to reach your intended audience (and be 100% positive on who that should be). 

But, when handled properly, TV advertising can be a great marketing tool for labor unions, like the International Brotherhood of Electrical Workers Local 1249 in Syracuse, NY. 

LaborTools powered by BMA Media Group created a TV/commercial campaign for IBEW Local 1249 that launched today and will run for the next 15 weeks in the Newburgh and Rochester, NY markets. The ad will run on several popular cable networks, including Discovery Channel, ESPN & ESPN 2, NBC Sports, Spike, The Weather Channel and USA Network. 

LaborTools created the :30 spot from start to finish, handling everything from script writing and acquiring the voiceover talent to on-location shooting and editing footage in our completely in-house video production department. The challenge during the 2-day shoot was to try and get to as many jobsites as possible so we could show as many different types of jobs and faces of the trade as we could within :30. All footage was shot with Canon's Cinema EOS C300. 

It's no secret that advancements in technology have exploded over the past 25 years.

I think we've all seen the RadioShack ad from 1991 (the same year BMA Media Group was founded, no less) featuring a full page of electronics whose capabilities we now hold in our back pocket.