LABORTOOLS INDUSTRY NEWS

Twenty years ago, you could throw a list of services and a phone number on a one-page, static website and consider your business/organization to have an online presence. But over time, as we have increasingly turned to the internet as our first — and usually only — method of gathering information, we have also had to dynamically transform the way we assess a website’s value.

In the modern age of digital communication, how important is it for your union to have a strong voice on social media? Can you effectively reach your target audience? 

When you’re in a time of crisis, communication can suffer, fade out or simply become unclear. A well developed and regularly updated crisis communication plan can ensure that your organization can respond properly.

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

It was in the spring of 2013 when the team at LaborTools, powered by BMA Media Group, began working on a total redesign of two related construction trades publications, along with the logistics involved in developing and delivering a redesigned full-color unified publication to be called, The Labor Citizen.

When the International Brotherhood of Electrical Workers Local 540 (Canton, OH) decided to celebrate its 100^th anniversary, they knew it had to be a celebration worthy of the longstanding history and accomplishments.  That is why IBEW Local 540 decided to work with LaborTools - to create a one-of-a-kind, top-tier event complete with entertainment, food, drinks and camaraderie.

Over 255 million people actively use Twitter every month, and that number is only continuing to grow every day. 

More and more users are using social media on a daily basis as an additional avenue to communicate their marketing message and as an outlet to learn how to best target this message. 

Some people use Twitter to communicate with a handful of friends, while others use it as a marketing tool to reach their fanbase across the world at one time.