January 4, 2022

IBEW Local 520 Members Website to Receive a Redesign Boost, Powered by BMA Media Group

After a few years, many websites need a refresh, but other times a total makeover to increase its appeal and functionality may be necessary.

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June 7, 2021

BMA Media ‘Cultivates a Peach’ in New Website for Georgia’s IBEW Local 613!

Running a local union in the south is a difficult task, but IBEW Local 613’s new website proves they are up to the challenge. 

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April 26, 2021

BMA Media revamps union pipe trades association’s website to address organizing demand

Boomtime is good for business — but it opens up a host of challenges.

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December 22, 2020

Union relies on BMA Media for quarterly, member communication magazine

For decades, the cornerstone of member communication for the Heat and Frost Insulators and Allied Workers has been a quarterly print publication known as  “The Insulators Journal.” The International Union packs a wide variety of information into the glossy magazine that is mailed to all members in both the U.S. and Canada.

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November 30, 2020

Website Rebuild to Strengthen Communication, Recruitment Tools for IUPAT District Council 6

Twenty years ago, you could throw a list of services and a phone number on a one-page, static website and consider your business/organization to have an online presence. But over time, as we have increasingly turned to the internet as our first — and usually only — method of gathering information, we have also had to dynamically transform the way we assess a website’s value.

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March 30, 2020

Sheet Metal Local 24 uses website for COVID-19 member communication

BMA Media Group tracks union’s website data, assists with content

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December 16, 2019

BMA Implements Successful Social Media Campaigns for Unions

In the modern age of digital communication, how important is it for your union to have a strong voice on social media? Can you effectively reach your target audience? 

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July 23, 2019

Developing and Maintaining a Crisis Plan for Your Union Organization

When you’re in a time of crisis, communication can suffer, fade out or simply become unclear. A well developed and regularly updated crisis communication plan can ensure that your organization can respond properly.

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May 9, 2019

Creating Brand Awareness for your Union through Print Marketing

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

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May 9, 2019

Print products are still effective for use by union organizations

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.