November 30, 2020

Website Rebuild to Strengthen Communication, Recruitment Tools for IUPAT District Council 6

Twenty years ago, you could throw a list of services and a phone number on a one-page, static website and consider your business/organization to have an online presence. But over time, as we have increasingly turned to the internet as our first — and usually only — method of gathering information, we have also had to dynamically transform the way we assess a website’s value.

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December 16, 2019

BMA Implements Successful Social Media Campaigns for Unions

In the modern age of digital communication, how important is it for your union to have a strong voice on social media? Can you effectively reach your target audience? 

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July 23, 2019

Developing and Maintaining a Crisis Plan for Your Union Organization

When you’re in a time of crisis, communication can suffer, fade out or simply become unclear. A well developed and regularly updated crisis communication plan can ensure that your organization can respond properly.

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May 9, 2019

Creating Brand Awareness for your Union through Print Marketing

When you hear print, we understand you might think this is an outdated strategy that some consider obsolete, but with a creative team, powerful message and strong partnership, Labortools powered by BMA Media Group can leverage print products to grow your brand awareness.  

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May 9, 2019

Print products are still effective for use by union organizations

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

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September 12, 2016

BMA begins its fourth year producing union newspaper The Labor Citizen

It was in the spring of 2013 when the team at LaborTools, powered by BMA Media Group, began working on a total redesign of two related construction trades publications, along with the logistics involved in developing and delivering a redesigned full-color unified publication to be called, The Labor Citizen.

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June 22, 2015

IBEW Local Union 540 Partners With BMA To Celebrate Centennial Event

When the International Brotherhood of Electrical Workers Local 540 (Canton, OH) decided to celebrate its 100th anniversary, they knew it had to be a celebration worthy of the longstanding history and accomplishments.  That is why IBEW Local 540 decided to work with LaborTools - to create a one-of-a-kind, top-tier event complete with entertainment, food, drinks and camaraderie.

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June 1, 2014

3 Easy Tips to Follow on Twitter

Over 255 million people actively use Twitter every month, and that number is only continuing to grow every day. 

More and more users are using social media on a daily basis as an additional avenue to communicate their marketing message and as an outlet to learn how to best target this message. 

Some people use Twitter to communicate with a handful of friends, while others use it as a marketing tool to reach their fanbase across the world at one time. 

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.