LABORTOOLS INDUSTRY NEWS

For decades, the cornerstone of member communication for the Heat and Frost Insulators and Allied Workers has been a quarterly print publication known as  “The Insulators Journal.” The International Union packs a wide variety of information into the glossy magazine that is mailed to all members in both the U.S. and Canada.

A new website for the IBEW Local 5 JATC has provided the union training center with important information they would have otherwise never received from their old, outdated and non-mobile friendly website.

LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies.

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

LaborTools powered by BMA Media Group successfully completed a :30 video for the United Association Pipe Welders campaign.

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

For the last several months, LaborTools, powered by BMA Media Group, has been working on a nationwide apprenticeship recruitment project for the United Association’s International Training Fund. This project was designed to recruit highly-qualified apprentices for the HVACR branch of the UA, mainly targeting the high school and college age demographic.

A new video highlights the ongoing efforts of the Cleveland Building and Construction Trades Council to create a diversified construction workforce.

When working on a project detailing a specific industry, you can make your job a lot easier by going straight to the experts. Which is why LaborTools powered by BMA Media Group called upon the Coleman Spohn Corporation to be part of the apprenticeship recruitment videos we are currently creating for the UA International Training Fund. 

Working to secure the future of your union can be very intimidating. 

When the United Association International Training Fund decided they needed to address their future through a focus on recruiting HVACR apprentices, they turned to Labor Tools powered by BMA Media Group to create powerful videos that would capture the attention of today’s young adults and get them to think about a career in the HVACR industry.