December 22, 2020

Union relies on BMA Media for quarterly, member communication magazine

For decades, the cornerstone of member communication for the Heat and Frost Insulators and Allied Workers has been a quarterly print publication known as  “The Insulators Journal.” The International Union packs a wide variety of information into the glossy magazine that is mailed to all members in both the U.S. and Canada.

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January 17, 2020

Union Training Center’s New Website Provides IBEW Recruitment Data

A new website for the IBEW Local 5 JATC has provided the union training center with important information they would have otherwise never received from their old, outdated and non-mobile friendly website.

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November 13, 2018

Recruitment campaign proves the effectiveness of digital advertising

LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies.

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November 13, 2018

Union uses labor-driven tools from BMA to produce recruitment campaign

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

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October 9, 2018

BMA produces video for United Association organizing campaign

LaborTools powered by BMA Media Group successfully completed a :30 video for the United Association Pipe Welders campaign.

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June 13, 2018

BMA Completes Apprenticeship Recruitment Campaign

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

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September 13, 2016

Apprenticeship Recruitment Video Project Reaches Completion

For the last several months, LaborTools, powered by BMA Media Group, has been working on a nationwide apprenticeship recruitment project for the United Association’s International Training Fund. This project was designed to recruit highly-qualified apprentices for the HVACR branch of the UA, mainly targeting the high school and college age demographic.

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March 24, 2016

New Building Trades Video Promotes Diversity

A new video highlights the ongoing efforts of the Cleveland Building and Construction Trades Council to create a diversified construction workforce.

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March 26, 2015

Need Help Recruiting? Look to the Experts

When working on a project detailing a specific industry, you can make your job a lot easier by going straight to the experts. Which is why LaborTools powered by BMA Media Group called upon the Coleman Spohn Corporation to be part of the apprenticeship recruitment videos we are currently creating for the UA International Training Fund. 

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March 18, 2015

Video Production Works to Secure Future of the UA

Working to secure the future of your union can be very intimidating. 

When the United Association International Training Fund decided they needed to address their future through a focus on recruiting HVACR apprentices, they turned to Labor Tools powered by BMA Media Group to create powerful videos that would capture the attention of today’s young adults and get them to think about a career in the HVACR industry.  

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.