Videos Promote Diversity In Union Construction Trades

The Cleveland Building and Construction Trades Council is committed to creating a diversified workforce and turned to LaborTools to help them create a series of short videos.

Geared toward recruitment, the three videos were created to help attract minority candidates, including women, to careers in the trades.

CBCTC-Logo-NEW-Color-CMYKThe BMA team interviewed current and former minority journeymen and apprentices in a number of settings to discuss how the Cleveland Building Trades have become more diverse.

Our staff sorted through hours of interviews and put together a final product designed to help attract diverse candidates to the union construction field.

The videos are called Women in the Trades, Join the Trades and Diversity in the Trades.

Women in the Trades discusses gender stereotypes in the construction field and how women are overcoming them to have very successful careers in the Cleveland Building Trades.

The apprenticeship program is the main topic of the Join the Trades video. Viewers will learn about the concept of earn while you learn, which is where apprentices make a living wage and benefits while working on the jobsite and receiving classroom instruction. Those who complete the apprentice program become journeymen in their specific trade.

Diversity in the Trades focuses on the need to attract minorities to the construction workforce. Those interviewed discuss how progress has been made and hope these videos will help to diversify the trades even more to better represent the gender and racial make-up of northeastern Ohio.

All of the videos are used throughout the Cleveland Building and Construction Trades Council website and on all of the social media channels. 

If you are interested in learning more about our video production team or any of our other services we provide at BMA Media Group, reach out to us today!


LaborTools powered by BMA Media Group is used to help strengthen our union client’s organizations. From working with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations, BMA has experience with organizations of all sizes. We are here to create and implement unique and customized marketing campaigns for our clients.

At BMA, we offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video productionwebsite designunion marketing campaignsprint and broadcast advertisingsocial media managementdevelopment of print materialsbuilding trades industry educationlabor public relations and crisis managementunion merchandise, as well as strategic branding and marketing of union organizations.

BMA Media Group is a Union Building Trades Contractor, signatory with International Brotherhood of Electrical Workers Union Local 673 and International Union of Painters and Allied Trades DC 6 / Sign Display and Allied Trades Local 639. BMA Media Group is also signatory with AFTRA and an affiliate contractor of the Cleveland Chapter of NECA.

Topics: Marketing, websites, Public Relations, Apprenticeship Recruitment, Member Communications, BMA Media Group, Video Production, Branding, Labor Issues, Organizing

BMA Media Group Staff

Written by BMA Media Group Staff

BMA Media Group is a full-service marketing, communications, multimedia, public relations and special events agency. Our creative group of experienced marketing, communications and public relations professionals; web and graphic designers; video/audio production engineers; special-events producers; and operations and sales staff makes us uniquely positioned to properly and effectively execute results-based campaigns and multimedia services for our clients.