September 3, 2020

IBEW Local Invests in Website Redesign

The International Brotherhood of Electrical Workers Local 567 recently replaced their old, outdated website with a newly redesigned website, with the help of LaborTools powered by BMA Media Group.

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January 17, 2020

Union Training Center’s New Website Provides IBEW Recruitment Data

A new website for the IBEW Local 5 JATC has provided the union training center with important information they would have otherwise never received from their old, outdated and non-mobile friendly website.

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January 16, 2019

Union creates website for geographically targeted organizing campaign

Recruiting new members is a difficult task on all levels - from an International down to the Local level.

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November 13, 2018

Union uses labor-driven tools from BMA to produce recruitment campaign

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

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June 13, 2018

BMA Completes Apprenticeship Recruitment Campaign

Recently, BMA Media Group completed an apprenticeship recruitment project for the International Training Institute for the Sheet Metal and Air Conditioning Industry. This project was designed to recruit highly-qualified apprentices into a career as a Union Sheet Metal worker. This campaign mainly targeted the high school and college age demographic.

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September 13, 2016

Apprenticeship Recruitment Video Project Reaches Completion

For the last several months, LaborTools, powered by BMA Media Group, has been working on a nationwide apprenticeship recruitment project for the United Association’s International Training Fund. This project was designed to recruit highly-qualified apprentices for the HVACR branch of the UA, mainly targeting the high school and college age demographic.

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September 13, 2016

BMA Pairs with Sprinkler Fitters Local 669 for Recruitment Campaign

United Association (UA) Local 669 Sprinkler Fitter Joint Apprentice Training Committee (JATC) is dedicated to the education and training of its members.

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September 13, 2016

BMA Finishes Second Phase of UA-ITF Apprenticeship Recruitment Project

What do hammerhead sharks, ice cold beer, water slides and disease free patients have in common? You may be tempted to say, “Nothing at all,” but you’d be wrong.  They are all related by their reliance on complex plumbing systems, and the skilled men and women who install and maintain them every day.

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September 12, 2016

BMA Creates Diversity Videos for Cleveland Building Trades

The Cleveland Building and Construction Trades Council is committed to creating a diversified workforce and turned to LaborTools to help them create a series of short videos.

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September 12, 2016

UA International Training Fund Turns To Labortools

When working on a project detailing a specific industry, you can make your job a lot easier by going straight to the experts. Which is why LaborTools powered by BMA Media Group called upon the Coleman Spohn Corporation to be part of the apprenticeship recruitment videos we are currently creating for the UA International Training Fund.

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.