LABORTOOLS INDUSTRY NEWS

BMA Media to Launch IBEW District-Wide Organizing Campaign!

BMA Media is proud to be working with the International Brotherhood of Electrical Workers (IBEW) 8th District to create an expansive digital marketing campaign to educate non-union electricians on the benefits of working union.

For more than 50 years, the Columbus/Central Ohio Building and Construction Trades Council has tirelessly advocated for employment opportunities possible by joining any of its affiliated unions in the building trades. 

The International Brotherhood of Electrical Workers Local 567 recently replaced their old, outdated website with a newly redesigned website, with the help of LaborTools powered by BMA Media Group.

A new website for the IBEW Local 5 JATC has provided the union training center with important information they would have otherwise never received from their old, outdated and non-mobile friendly website.

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

Recruiting new members is a difficult task on all levels - from an International down to the Local level.

LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies.

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

LaborTools powered by BMA Media Group successfully completed a :30 video for the United Association Pipe Welders campaign.

The Cleveland Building and Construction Trades Council is committed to creating a diversified workforce and turned to LaborTools to help them create a series of short videos.