September 3, 2020

IBEW Local Invests in Website Redesign

The International Brotherhood of Electrical Workers Local 567 recently replaced their old, outdated website with a newly redesigned website, with the help of LaborTools powered by BMA Media Group.

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January 17, 2020

Union Training Center’s New Website Provides IBEW Recruitment Data

A new website for the IBEW Local 5 JATC has provided the union training center with important information they would have otherwise never received from their old, outdated and non-mobile friendly website.

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May 9, 2019

Print products are still effective for use by union organizations

Despite what some may say, print is far from dead. In fact, when it comes to marketing, there are ways print can stand out from digital communication.

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January 16, 2019

Union creates website for geographically targeted organizing campaign

Recruiting new members is a difficult task on all levels - from an International down to the Local level.

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November 13, 2018

Recruitment campaign proves the effectiveness of digital advertising

LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies.

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November 13, 2018

Union uses labor-driven tools from BMA to produce recruitment campaign

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

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October 9, 2018

BMA produces video for United Association organizing campaign

LaborTools powered by BMA Media Group successfully completed a :30 video for the United Association Pipe Welders campaign.

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September 12, 2016

BMA Creates Diversity Videos for Cleveland Building Trades

The Cleveland Building and Construction Trades Council is committed to creating a diversified workforce and turned to LaborTools to help them create a series of short videos.

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January 12, 2016

Lack of Skilled Workers a Major Concern in Northwest Ohio

A Toledo Blade article shed light on a growing problem facing carpenters and other building trade unions in Northwest Ohio.

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.