January 16, 2019

BMA website redesign brings fresh look to Pennsylvania JATC

When the York Electricians JATC decided their website needed an update, they reached out to LaborTools powered by BMA Media Group to help redesign their website.

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January 16, 2019

Critical elements that will improve your union website

In today’s digital world, a good website is one that stands out from the competition and easily allows viewers to take a desired action and functions on any device.

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December 14, 2018

Reaching your Union viewers without adding an extra job to your list

We know that as an organizer, business manager, training director, etc. you are constantly answering your phone and adding tasks to your “to do” list.

If you have a website, you can save some time by encouraging your visitors to reach out to you with questions online. This is where contact forms come in!

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November 13, 2018

Recruitment campaign proves the effectiveness of digital advertising

LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies.

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November 13, 2018

How to improve your general recruitment in the construction industry

A building trades union is only as successful as its members. That means recruitment is crucial to the overall, long-term health and stability of your organization.

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November 13, 2018

Union uses labor-driven tools from BMA to produce recruitment campaign

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

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October 9, 2018

Tips for shooting quality videos for your Union with your smartphone

Do you have a smartphone, but you’re lacking the video-taking skills to produce a sufficient video? Our video crew, who are members of the IBEW, came up with some helpful tips to ensure that you can create quality video on your phone during a time-sensitive situation.

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October 9, 2018

Unions partner with BMA for quality construction industry videos

LaborTools, powered by BMA Media Group, has a well-earned reputation of producing high-quality videos for our building trades clients.

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October 9, 2018

BMA produces video for United Association organizing campaign

LaborTools powered by BMA Media Group successfully completed a :30 video for the United Association Pipe Welders campaign.

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July 20, 2018

Insulator Union Value: Mechanical Insulation and Value Engineering

When value engineering is brought up in the presence of those affiliated with the mechanical insulation trade, it is often met with derision, and is understood mainly as a cost cutting procedure. While Value Engineering (VE) is often used as a cost cutting mechanism when budgets get tight on building projects, it was not designed with this as its primary function.

It is for this reason, and other, the International Association of Heat and Frost Insulators and Local Insulators Unions have partnered with BMA Media Group to help promote the benefits of mechanical insulation. 

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LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.