Feb 18, 2019 1:24:05 PM

Training program works with BMA to create recruitment-related promotional items

You’ve seen them. The individuals who collect all the free promotional items they can when they attend a conference or event.

Read More
Nov 13, 2018 2:45:11 PM

BMA-produced recruitment campaign proves that digital advertising is more effective

LaborTools, powered by BMA Media Group, was recently contracted to help an international union create a targeted recruitment campaign, that used both print and digital strategies.

Read More
Nov 13, 2018 2:43:54 PM

How to improve your general recruitment in the construction industry

A building trades union is only as successful as its members. That means recruitment is crucial to the overall, long-term health and stability of your organization.

Read More
Nov 13, 2018 2:41:29 PM

Union uses labor-driven tools created by BMA to produce recruitment campaign

The Insulation Industry International Apprentice and Training Fund (IIIATF) wanted to create an apprentice recruitment campaign to stand out from their non-union competitors and other building trades unions.

Read More
LaborTools powered by BMA Media Group is used to help strengthen our client’s organizations. We work with unions from the local level to the international, with training funds and labor management partnerships, as well as other labor organizations. We are here to create and implement unique and customized marketing campaigns for our clients.
At BMA, we offer services in the following categories: design and content creation for websites, development of print materials, creation, scripting and shooting for videos, event services from writing the history of your union to executing the logistics of an event, industry education, creation and placement of advertising, public relations and crisis management, creation, sourcing and purchasing of merchandise, as well as entire strategies for branding and marketing of union organizations.
We also carefully create campaigns in order to promote our client’s organization. LaborTools used for campaign services includes: development and coverage of all labor issues, organizing and apprenticeship recruitment, projects for market recovery and public education and member-focused communications.
BMA Media Group is a signatory contractor with the International Union of Painters and Allied Trades, the International Brotherhood of Electrical Workers and the American Federation of Television and Radio Artists.